Digital PR & blogger outreach
Why do PR in the first place? Because it will help your brand get attention above and beyond your small inner circle. It will enable you to talk to a wider audience and get your product in front of people, that you would have probably never reached otherwise.
Digital PR works, because everyone is online. That’s where people talk about brands, whether that’s positively or negatively. They also review products and services online. And they do their research online.
With Digital PR you get more bang for your buck. For businesses on a budget, digital PR is a massive opportunity to get your brands face in front of thousands, if not million of people.
What’s more, as there’s a whole generation of people who grew up with the Internet – Millennials – these people only trust brands, who are online. If your brand is not “getting found online”, you are risking to come across as old, unapproachable and boring. It makes you seem untrustworthy.
What can we do for you?
- Data-driven planning
By utilizing Google infrastructure (search trends, analytics, social media shares) we can create Digital PR content, that your customers will identify with. Using the data available online will help you to find out exactly what your customers appreciate, and probably more importantly don’t appreciate, when it comes to your business or industry as a whole.
- Placements on blogs, niche news sites and in national papers
I’ve earned media coverage and word of mouth buzz for my clients in fashion, health, property, tech and travel. I’ve developed relationships with hundreds of prominent bloggers, niche website owners and national journalists from VICE, The Guardian, Metro, Huffington Post, Examiner and HOA.
- Offsite SEO – quality backlinks to your site
Google now penalizes sites that gain back-links in shady ways and rewards these that gain them naturally. Digital PR can generate very high quality back-links for your site by securing online placements. A link to your site on a high-traffic blog or news site not only will drive direct traffic to your site, but also serves as a feather in your SEO cap in Google’s eyes.
Want to get known and trusted? Email me at tanyaATluckyattitudeDOTcoDOTuk