Why HelloFresh Is So Big In The UK

I can bet you that you’ve heard of meal kits.

For those of you living under a rock, meal kit companies like HelloFresh send you recipes and the exact ingredients to make 3 meals for two people (frequency and servings are flexible), in a box right to your door. So instead of measuring out 2.7 tablespoons of curry powder, you just bung it all together and voilà, you have yourself a delicious, home-cooked meal.

While I, like you, have been aware of their existence for quite a while, I had never considered it for myself.

I can make 6 recipes really well and I don’t see why I would need a service like this.

This is bloody good!

I was over at my mate’s flat, who is a famously bad cook, burning both toast and beans, and he presented this divine looking steak with a chimichurri dressing and a potato and spinach salad.

He swore it hadn’t just come from the local takeaway, but I wasn’t convinced, that was until he showed me the HelloFresh recipe card.

I realised that a meal kit wasn’t for the lazy or the privileged bloke, but for anyone who liked food and needed inspiration to spice up their weekly dinner routine.

I ordered a box on the way home to surprise my girlfriend Emily and a week later we gave it a go.

It was so straight-forward to order and I got to choose which meals we were going to have in the box, which was quite difficult as they all looked so tasty.

I don’t like to fuss over cooking

I value convenience very highly because when I get in from work, all I want to do is quickly whip up something to eat, and not do a shop then spend 2 hours cooking.

With HelloFresh, we can not only make these tasty new dinners with just 30 minutes in the kitchen, but we also get to try new flavours and cuisines that we never thought we’d cook up ourselves. We’re becoming more adventurous with the food we eat.

The first thing Emily said to me when we sat down to the first meal was: “This is bloody good”.

I was chuffed.

Coming home knackered …

I guess we associate convenience with something that is bad for you, boring or not tasty but that is certainly not the case with HelloFresh. It has really re-inspired our dinner time, as we are no longer eating the same thing week in, week out.

We’ve continued it ever since for 3 meals a week, giving us the chance to still eat down the pub when we want to.

With the meals starting at £4 each, it’s hard to see how we could get better variety in such a convenient way and at such a good price.

Writing this, I can already tell you’re a tad skeptical about the whole thing and fair enough, I was too.

I can honestly say though, it’s changed our week right up, coming home knackered and not having to go down the shop or think of what to have, the excitement and simplicity of HelloFresh makes dinner a breeze.

Update: The folks at HelloFresh are extending a special offer to my readers! Follow this link to get 50% off your first two boxes! (£64 value!)

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