Youth Marketing Strategy London 2017 (YMS LDN), the world’s largest youth marketing summit is back for its seventh year.
The Voxburner event has made its mark as a fun & innovative event that is anything but the typical conference.
Packed with research-based knowledge, practical tips, master-classes, street food, the best brands, chocolate brownies and unlimited artisan coffee – this event is a pure delight for everyone who wants to learn and network in an effortless environment!
At YMS last year’s event, I was bubbling with caffeine and sugar-loaded energy and inspiration throughout the day (10 hours). The programme is anything but dull; consisting of funny hosts, uplifting music breaks and the world-class speakers.
This year, I was invited to be on YMS Advisory Board, which is a panel of youth market experts, who were tasked to brainstorm about the ‘must haves’ on the YMS agenda for 2017.
Content for this event’s agenda is guided by both the research and YMS Advisory Board, to ensure the programme reflects the latest trends and hottest topics in the youth marketing industry.
What to expect on the 21-22 March (aka 72 hours to go) ?
At YMS17, Voxburner will be revealing their annual Youth Trends research report, which delves into the key lifestyle, digital and content trends amongst 16-24 year olds.
Day 1 is all about helping you to understand young people today. Hear the trends and future concepts that are shaping youth culture and be inspired.
Day 1 will reveal Youth Trends 2017 report.
Day 2 focuses on the insights and ideas you need to shape and refresh your youth marketing strategy. Be inspired by the brands and campaigns that are winning in this space. Day 2 will reveal Youth 100 top brands.
Check out the full YMS Day 1 and Day agendas here.
Speakers & networking
No other event attracts such leading brands like YMS LDN. The brands include: Instagram, Coca-Cola, Twitter, Heineken, Guardian, Youtube, Starbucks, The Body Shop, BBC, Buzzfeed, Deliveroo, Google and more.
YMS is focused on providing attendees with as many new connections as possible. Through fun and interactive networking within every part of the youth marketing spectrum, you will expand your community with exactly the right people. This will provide you with the best connections to build your business and develop your career.
Some of my most anticipated talks are below:
- BIG MARKETING VS LITTLE MARKETING
- THE BULLSHIT MILLENNIAL MARKETERS TELL THEMSELVES
- THE RISE OF THE FEMALE POWERHOUSE AND HOW TO ACCESS THIS FIERCE DEMOGRAPHIC
- WHY MILLENNIALS THINK VIDEO ADVERTISING SUCKS
- THE POWER OF REAL-TIME STORYTELLING
- INFLUENCER MARKETING: HOW TO MAKE SURE IT’S WORTH IT
- WORK WORK WORK: MAKE YOUR WORKPLACE MILLENNIAL PROOF
- HACKING ADVERTISING: ENGAGING AN AD-BLOCKING GENERATION
Youth Trends report 2017: a taster
Voxburner’s Head of Content, Lara Piras, gives us a taste of what to expect from this year’s Youth Trends report …
The young content creators making the most noise in 2016 were the girls.
Voxburner’s survey found 69% of the girls would class themselves as feminists. As we reach peak youth feminism, learn how shifts in modern masculinity will inform future youth content strategies.
“A lot more online content engages with feminism as an issue. However you see hyper sensitive reactions to situations that are clearly not sexist. I think that good intentions can be warped by ‘social justice warriors’ who twist their views into acts of aggression which people can’t respect (e.g Zara Joshi’s reaction to Hugh Mungus). Feminism is about working towards equality and uniting, not dividing.” Lian Brooks, 21, University of Bristol graduate
No-fuss, minimal content is exactly what will be on 16-24s agenda for 2017.
Voxburner’s survey found, ‘easy to navigate,’ ‘quick to load,’ and ‘creative,’ were their top three most important qualities within a website. The Simplified Content trend frees up busy youth consumers’ time to work on their superhuman status.
“Simplified content is so brilliant and popular amongst young generations because it’s easily digested, and offers a moment of solitude from an otherwise busy stimulus of noise, image and thought. A quick swipe, glance, and it’s over.” Shanu Walpita, Freelance Trend Forecaster and Consultant
How do UK 16-24s get their kicks? Are young people no longer partying the way previous generations at their ages did?
Voxburner’s survey revealed 79% of 16-24s prefer to stay in and binge series than go out clubbing.
However, their socialising habits aren’t necessarily unsociable, they’re simply veering into a new realm.
“It’s a mistake to believe young people have forgotten how to party – their aspirational healthy ethos isn’t 24/7, so while excess is out, indulgence is still in. They aren’t rejecting intoxicants outright, but savvy brands will harness this with health-centric hedonism products and experiences, which safely but excitingly help young people walk the line between naughty and nice.” Liz Cheesbrough, Associate Director at SCB Partners
We’ve officially reached peak emoji. 92% of our respondents use emojis within messaging, while 60% use GIFs.
In 2017, young people will begin to communicate in a variety of mediums that go beyond these means.
“Visual Messaging expresses your words with much more feeling and emphasis and messages now feel empty without a little emoji on the end. Memes also grab attention and GIFs are quick, which furthers my point about ease and speed, it’s all about what you can do and the quickest way you can do it.” Saeed Atcha, 20, Founding CEO, Xplode Magazine
The full findings will be released on Day 1, the 21st of March, where delegates will receive a free physical copy. PDFs will be available to purchase post event via the Voxburner website.
A two-day conference is taking place at the Old Truman Brewery, and features 200 speakers, 65 exhibitors, 5 alternative content streams, 7 creative masterclass’s, 2 chill out zones and 1 live entertainment stage.
This year’s event is taking place at the heart of East London’s creative hub on the inimitable Brick Lane, The Old Truman Brewery.
Brick Lane is a home to some of the most forward-thinking, international businesses in the capital, as well as independent shops, galleries, markets, bars and restaurants.
The tickets to the event are available here.
See you there!