Why HelloFresh Is So Big In The UK


I can bet you that you’ve heard of meal kits.

For those of you living under a rock, meal kit companies like HelloFresh send you recipes and the exact ingredients to make 3 meals for two people (frequency and servings are flexible), in a box right to your door. So instead of measuring out 2.7 tablespoons of curry powder, you just bung it all together and voilà, you have yourself a delicious, home-cooked meal.

While I, like you, have been aware of their existence for quite a while, I had never considered it for myself.

I can make 6 recipes really well and I don’t see why I would need a service like this.

This is bloody good!

I was over at my mate’s flat, who is a famously bad cook, burning both toast and beans, and he presented this divine looking steak with a chimichurri dressing and a potato and spinach salad.

He swore it hadn’t just come from the local takeaway, but I wasn’t convinced, that was until he showed me the HelloFresh recipe card.

I realised that a meal kit wasn’t for the lazy or the privileged bloke, but for anyone who liked food and needed inspiration to spice up their weekly dinner routine.

I ordered a box on the way home to surprise my girlfriend Emily and a week later we gave it a go.

It was so straight-forward to order and I got to choose which meals we were going to have in the box, which was quite difficult as they all looked so tasty.

I don’t like to fuss over cooking

I value convenience very highly because when I get in from work, all I want to do is quickly whip up something to eat, and not do a shop then spend 2 hours cooking.

With HelloFresh, we can not only make these tasty new dinners with just 30 minutes in the kitchen, but we also get to try new flavours and cuisines that we never thought we’d cook up ourselves. We’re becoming more adventurous with the food we eat.

The first thing Emily said to me when we sat down to the first meal was: “This is bloody good”.

I was chuffed.

Coming home knackered …

I guess we associate convenience with something that is bad for you, boring or not tasty but that is certainly not the case with HelloFresh. It has really re-inspired our dinner time, as we are no longer eating the same thing week in, week out.

We’ve continued it ever since for 3 meals a week, giving us the chance to still eat down the pub when we want to.

With the meals starting at £4 each, it’s hard to see how we could get better variety in such a convenient way and at such a good price.

Writing this, I can already tell you’re a tad skeptical about the whole thing and fair enough, I was too.

I can honestly say though, it’s changed our week right up, coming home knackered and not having to go down the shop or think of what to have, the excitement and simplicity of HelloFresh makes dinner a breeze.

Update: The folks at HelloFresh are extending a special offer to my readers! Follow this link to get 50% off your first two boxes! (£64 value!)

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9 Comments

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  1. 1
    Scott Graham

    Ive been ordering from Hellofresh for nearly 2 years now, once every 4 weeks just agter payday.
    Works out as a lovely way to treat myself and the girlfriend, 3 meals for two at a really reasonable price.
    For me it’s about expanding my culinary skills and discovering new foods.
    Recommend for anyone!

  2. 4
    gudrun clark

    I like to try ,as I am german i love any food as I worked in catering for many years. would love to try, only problem my husband only potatoes he not interested in any pasta nor rice, or interesting dishes it has to be british and lots of sweets.

  3. 6
    Ruth Oldfield

    HelloFresh is great but if you are vegetarian you do not have any choice of meals. There are 3 veggie options and that is it. You do not get to “choose” anything. Like it or don’t order it I was told by the customer adviser.

    • 7
      Tanya

      Only 3 veg meals? They’re not really up-to-date then. About every 4th person in my circle of friends is a vegetarian.

  4. 8
    Wilson

    Another Vegetarian complaining…. Yawn. We have heard it all before. How many times per day do you feel the need to announce/remind people of this? If you aren’t happy about the choice buy from somewhere else or simply cook yourself.

  5. 9
    Lisa

    Iv tried hello fresh this week although it’s great all measured out recipe leaflets to follow quo k and easy to cook I felt it wasn’t for me and my family as I like to cook from fresh my self usually from home but I prefer my own recipes it’s great if your in a rush don’t have great culinary skills or you haven’t got time to go grab everything from the supermarket but it just wasn’t for me

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