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Generation Z, also known as Gen Z, iGen, or Centennials, refers to individuals born between 1997 to 2013.

This generation is often characterized by their unique relationship with technology, having grown up in an era dominated by smartphones, social media, and digital media.

Gen Z are often described as tech-savvy, entrepreneurial, and socially conscious.

They are the first generation to have never known a world without the internet and social media.

 

This has influenced their values, beliefs, and behavior, leading to a greater emphasis on authenticity, inclusivity, and social justice.

Some examples of the impact of Gen Z can be seen in the rise of social media influencers, the growth of online activism, and the shift towards more sustainable and eco-friendly practices.

As of 2023, the oldest members of Gen Z are in their mid-twenties, entering the workforce, and reshaping the way we work, communicate, and consume media.

Prior to Gen Z, Millennials were the largest and most racially and ethnically diverse generation. Today, Gen Z is the most ethnically diverse, and largest generation in American history, comprising 27% of the USA population.

What makes Generation Z different?

Like every other generation, Gen Z has been affected by the cultural, social, and economical circumstances they were raised in.

Let’s look at what events shaped Gen Z:

1. Technology and social media = new ways of working

Gen Zers have grown up with technology and social media as a constant presence in their lives. This has shaped the way they communicate, work, and interact with the world around them.

Young people today look up to social media influencers, and dream of fame, and making money online.

Traditional jobs are less aspirational.

2. Political polarisation

Gen Z has come of age in a time of intense political polarisation and activism. They have witnessed movements such as #MeToo and Black Lives Matter, as well as the rise of far-right politics and nationalism.

3. Climate change

Gen Z has been dubbed the “climate change generation” because they have grown up in a time of increasing awareness and concern about the environment. Many of them are passionate about activism and making a positive impact on the planet.

4. COVID-19 pandemic

The ongoing pandemic has had a significant impact on the lives of Gen Zers, disrupting their education, social lives, and job prospects. It remains to be seen how the pandemic will shape their future and their views on society and the world.

Definition of Millennials