Gen Z isn’t just a younger Millennial.

Depends on your differentiator.

1/7 of UK workforce are self-employed.

Being employed at one role is the worst.

How is this your agenda? You have to rethink how you do your job.

How would you want to fill your days?

What a load of rubbish.

In 10 steps.

Scale operations.

Guesswork is expensive.

The problem you thought you are solving, isn’t big enough.

Pet grooming and supplies.

Are we done with celebrity beauty brands yet?

Not just product-market fit.

Why I offer discounts on second orders.

Obsessed.

Dark Patterns.

Make sure your idea is actually profitable.

AI is a tool, it doesn’t have a taste.

It’s cheaper.

70% of start-ups fail within the first 5 years.

Find your brand.

Think of solutions people would pay for.

Analogue is still cool.

Webflow for aesthetic sites. WordPress for everything else.

Some are cheeky.

Sell your friendship.

You don’t need no employer.

Find less-known insider hashtags.

That’s the wrong question.

Focus on converting existing customers first.

Checkout is where it all happens.

Customers are more important than CEO.