Millennials’ Favourite Ski Destinations In Europe

Millennials and Gen Z are increasingly drawn to skiing holidays, blending adventure, social experiences, and the love for fitness.

Europe has long been a treasure trove of skiing destinations and offers an exciting range of experiences for every skier.

The choice of where to spend your next ski can be overwhelming but some locations stand out more than others for being truly luxurious, spectacular resorts.

From the pristine snow conditions to the opulent features and amenities, here are the top picks for your next winter getaway.

Val Thorens, France

Val Thorens is known for being the highest ski resort in Europe, offering reliable snow throughout the season. It’s part of the Three Valleys, the world’s largest ski area, which is a major draw for Gen Z skiers and snowboarders. The resort also has a lively après-ski scene with numerous bars and clubs.

The La Folie Douce, a famous mountain-top party spot, and the vast range of slopes suitable for all skill levels.

Courchevel, France

Courchevel is part of the Three Valleys, the world’s largest ski area, and synonymous with luxury. Its interconnected slopes, high-altitude terrain and impeccable grooming make it a favourite among seasoned skiers and beginners alike.

There are a variety of different ski villages on offer for families and kids and a mixture of technical steep runs and gentle nursery slopes.

St. Anton, Austria

Austria is St. Anton am Arlberg is probably one of the world’s top resorts for professional and serious skiers.

St. Anton is known as one of the best après-ski spots in Europe and is famous for its powder snow. If you’re an adrenaline junkie, you’ll be pleased to hear that the resort boasts a vast array of challenging off-piste terrain.

In St. Anton am Arlberg you can find some of the most challenging pistes in the Alps, for example “The White Thrill”.

The village is car-free and full of shops, restaurants, and cafes.

For those seeking a more relaxed atmosphere, nearby Lech offers more laid-back skiing with a quieter, more refined ambiance. Read more about ski resorts in Austria.

Verbier, Switzerland

Verbier attracts Millennials for its extensive ski area, upscale vibe, and vibrant nightlife. It’s also known for its off-piste opportunities, making it a top destination for advanced skiers.

The Mont Gelé and Tortin runs, as well as the annual Verbier Xtreme freeride competition.

Zermatt, Switzerland

For the alpine experience that comes to mind when we think of skiing, Zermatt is unparalleled. The distinctive shape of the Matterhorn is unmistakable across the skyline and allows you to access every corner of the resort quickly.

The only problem is that this resort lacks real beginner slopes so it’s best suited to intermediate skiers and above.

Chamonix, France

Chamonix skiing is legendary and is celebrated amongst the winter sports scene by snowboarders and skiers. This destination is renowned for stunning scenery and is a magnet for those seeking demanding backcountry adventures and a high-energy après-ski culture.

The Mont Blanc massif provides a breathtaking setting for the resort and the iconic Vallee Blanche is a rite of passage for many confident skiers.

La Plagne, France

Part of the Paradiski area, La Plagne is a high-altitude resort that is celebrated for its top-class skiing and snowboarding. The area enjoys a long ski season, and reliable snow conditions and offers other activities like snowshoeing and ice skating.

It spreads over 225km of pistes and is best suited for intermediate and expert athletes.

Cortina d’Ampezzo, Italy

Considered one of the liveliest ski regions of the Italian Dolomites, Cortina d’Ampezzo offers a balanced combination of traditions, ski events and luxury. The resort is set to host the Winter Olympics in February 2026.

Val d’ Isère, France

Known for its excellent snow record and being home to one of the most challenging ski runs, Val d’ Isère deserves its spot among the top ski resorts in Europe. The area curves over 300km of slopes, with a wide choice of places to eat, drink, stay and ski.

Bansko, Bulgaria

For Millennials on a budget, Bansko offers excellent value with affordable ski passes, accommodation, and dining. The resort has modern facilities and a developing après-ski scene.

The long runs from the Todorka peak and the vibrant bars in the town center.