How To Attract Millennial Employees (In Digital Industries)?

by Tanya November 15, 2016

Today’s workforce is changing. Graduates are leaving school and entering an entirely different world to the generation before them.

Millennial employees are bringing a whole new set of ideals and expectations about the roles they hope to take on.

In digital industries, many are opting for self-employment over a salaried job. Self-employment feels like the best way to fulfil their needs and desires for flexible work-life and they won’t contract themselves out unless the same requirements are met in full-time employment.

Millennials have a good grasp of the changing world and their innovative ideas are essential in moving any business forward.

So, how to make Millennials want to work for you?

Below are some areas of improvement that you can apply to your business to adapt to the new needs in the workforce.

Introduce flexibility: get rid of rigidity

Another key element that has changed the face of today’s workforce is the move toward prioritizing the work-life balance over money.

Wellness, not money, is the most important pursuit in life for Millennial employees.

We live in a world where the youth want to enjoy life just as much as they want to succeed in it.

They don’t want to pass up those long weekends at festivals and put off having a family because their job is getting in the way.

A recent study found that 45 percent of millennial workers would opt for flexibility in work hours over good pay.

This is the reason remote working has increased in popularity so rapidly over the past 5 years.

Clear career development plan

We live in unstable economy and job market. Millennials know this and have accepted their career paths won’t be as secure and straightforward as their parents’.

This has seen a rise in job-hopping, where young workers are trying to navigate their way through dead-end jobs to find a worthwhile opportunity.

If you can provide a role with new jobs & assignments every 1-2 years, then you will be far more likely to attract the best of the best, who wants to grow and progress.

Millennials hate stagnation. When that happens, they get bored and move on.

Bottom-up culture: collaboration & belonging

Millennials want to be part of a team and know their voice is heard.

The best way to convince them to consider your company as a long-term investment is to ensure their voices are heard. This can be assured in a number of ways:

  • Create and agree objectives together
  • Develop incentive plans that matter to each individual needs
  • Regular feed-back loop and recognition
  • Embrace new tools for internal collaboration & management
  • Use front-line staff to create the training packs
  • Peer-to-peer on the job coaching

Technological adaptability & freedom


Millennials have grown up with a personal computer. They are technically literate without even having to try.

This means that they expect the most from the technology they work with, whether it’s the quality of the hardware or using the best software for company processes.

If you don’t have the capital to provide a state-of-the-art technology suite, many companies have opted instead to allow staff to bring their personal computers into work and to use their smartphones whenever they want.

Unfortunately, this does provide a slight privacy problem as it means potentially sensitive work data will be leaving the office, but this can be overcome by adopting OpenVPN software. Virtual Private Networks can be customized to your needs and used to create a secure system. Once installed on your employees’ laptops, you won’t have to worry about which technology they’re using and where.

Business isn’t just about money

Another effect of growing up with the internet means most Millennials are significantly more conscious to the world and the international community.

They acknowledge the planet is bigger than their single existence and expect others to feel that way too.

Ingraining this in your company mentality will not only attract more of these highly coveted workers, but it will also improve your overall office environment.

Consider embracing greater diversity in those that you hire.

Engage in community activities that allow your business to have a positive impact. Even if you don’t employ extra incentives in the area, even simply ensuring your company works with high ethical values is enough to steer altruistic millennials in your direction.


This is a guest post from Faith MacAnas, a blogger at Secure Thoughts who specializes in internet security and technology.


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First millennial generation blogger & spokesperson in the UK. Instagram - @luckyattitudeblog

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