5 Digital Marketing Strategies That Are Here To Stay

Every business is looking for low-cost and high-impact advertising options, especially now that people spend a lot of time online.

Digital marketing is by far the best and quickest way to get your business out there, generate leads, and communicate with your customers.

If you’re skeptical, don’t worry. There are many different approaches and techniques that you can use to market your business online. Here are 5 digital marketing strategies that are always in vogue.

1. Search engine optimisation

If you’re relying on people to find you through Google search, search engine optimisation (SEO) needs to be at the top of your priority list.

SEO is a set of activities that improve your website’s visibility on different search engines. Some of the most common and important SEO practices include guest posting and link insertions.

The search algorithm is a complex beast.

Google claims to use over 200 ranking factors when evaluating which pages rank as the best possible results for different searcher queries.

You won’t be able to drive sales if nobody can find you in the first place.

Whether you are offering products, services, or trying to build your brand, SEO can help you grow in a free, organic way.

The best way to grow organically is to hire an SEO agency like Improve My Search Ranking, the recent winners of the best SEO agency in the South East of England. Partnering with an SEO agency will help you to build a strategy that will increase your online visibility and performance.

2. Social media marketing

It’s pretty easy to see that social media runs the world. Everyone is on Instagram, Twitter, TikTok, Facebook, or Pinterest.

However, managing and growing social accounts for business isn’t as simple as it may seem. Social media posts need to be carefully curated, strategized, and coordinated. For the best results, your posts need to be consistent, your content engaging and your feed immaculate.

Advertising on social media is another beast altogether.

Smart marketers today integrate social media APIs with their campaigns. API stands for Application Programming Interface.

The amount of data that can be generated by accessing different social media APIs is enough to make any forward-thinking marketer interested.

With an API, a developer can request data or functionality from a different application or service, and the API will handle the communication between the two. This can include retrieving data, updating data, or triggering actions. APIs are commonly used in web development, mobile app development, and other software applications.

Accessing APIs can help advertisers in several ways. Here are a few examples:

1. Targeting

Advertisers can use APIs to access user data and target specific groups of people based on their interests, demographics, or behavior. For example, a social media platform’s API may allow advertisers to target users based on their likes and followers, while a location-based API can help advertisers target users in a particular area.

2. Automation

APIs can automate many tasks in advertising, such as bidding, reporting, and optimization. This can help advertisers save time and resources, as well as improve the accuracy and efficiency of their campaigns.

3. Personalisation

APIs can help advertisers personalise their ads to individual users based on their past behavior, preferences, and interests. For example, an e-commerce API may allow advertisers to show personalized product recommendations to users based on their past purchases or browsing history.

4. Integration

APIs can help advertisers integrate their advertising efforts with other marketing channels and tools. For example, a CRM API can help advertisers sync their customer data with their ad campaigns, while a marketing automation API can help automate email marketing and other communication channels.

Read more about how to use the Twitter API.

Once again, trying to figure this all out on your own isn’t going to yield the response you’re looking for. Social media managers exist for a reason – they know that the psyche of your audience is after, and they know how to provide it.

3. Pay-Per-Click advertising

PPC marketing is a technique that is as straightforward as the name suggests.

PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads.

Instead of spending money on estimated impressions, you’re only paying for the traffic these ads generate, making them a great option for businesses who want to have total control of their performance and budget.

The most popular PPC advertising platforms are Google Ads, Microsoft Advertising, and Facebook Ads, Twitter Ads etc.

If you want to learn how to launch a profitable Google Ads campaign, check out Claire Jarrett masterclass. Claire’s methodology is ideal for those business owners with the mindset and budget to establish themselves as the market leader in Google fast.

However, if you just want to outsource the work, you can hire a PPC agency that will assist you with what might be best suited to your business’s needs and help you to get started.

4. Influencer marketing 

Influencer marketing falls neatly in line with the social media approach we discussed above. An influencer is an individual with a large number of followers who creates content for a living.

Many Millennials are becoming social media influencers by showcasing their expertise, and as a result, growing a fanbase.

Today, social media plays a vital role in lead generation and business development.

The idea of influencer marketing is to focus on marketing directly to key people (journalists, bloggers, experts, authors, celebrities), instead of your buyers.

These authoritative individuals have influence over your target audience, which allows you to reach a much wider audience way quicker.

The idea is that if you take the time to identify and build relationships with those influencers, you can not only boost your visibility but also add a good pinch of credibility to your brand.

Read more about collaborative and authentic millennial marketing techniques.

A sponsored influencer will promote your business in a way that feels organic and natural, by showing how they integrate your products or services into their lives.

5. Email marketing

Why should you even care about email marketing? Isn’t social media the best way to reach the largest market online?

Did you know, the average social media engagement is 0.58% – that means each social media post you create will, on average, only reach 6 out of every 1,000 followers. That’s tiny!

Email marketing is so powerful because it’s a form of advertising that is actually welcomed.

This is why email is excellent for repeat purchases.

There’s no doubt email marketing is among the best ways to generate income for your business.

Integrating email into your marketing strategy with newsletters, offering exclusive deals and promos can create a massive boost of engagement for your company.