The Future of Green Tech: Advice For Entrepreneurs

by Tanya April 16, 2024

Conversations around sustainability are rising around the world, mainly thanks to the push by Gen Z. It’s mostly people under 25 who think it is not too late for action on climate change worldwide.

As Earth Day approaches on 22nd April, we’re reminded of our collective responsibility to the planet, and of the potential for development offered by green technologies.

And tomorrow’s leaders should take advantage of the myriad opportunities that green technology unfurls.

In this article, eDNA monitoring experts at NatureMetrics celebrate Earth Day exploring how leaders can harness green technologies to reshape industries, contribute to a sustainable world…and benefit from doing so.

Solar power innovations

Solar power isn’t a new concept, but recent developments have made it more efficient, cheaper, and more widely available than ever before.

For instance, with their ability to achieve light-to-electricity conversion efficiencies above 25% in laboratory settings, perovskite solar cells are quickly becoming a “revolutionary breakthrough”.

This level of efficiency is on par with, if not better than, that of conventional silicon-based cells.

Another solution to land use problems – and an increase in panel efficiency due to cooling effects – is being solved by the growing trend of floating solar farms, which consist of solar panels installed on bodies of water.

Market entry opportunities for entrepreneurs

Entrepreneurs can explore niche markets with perovskite solar cells and floating solar farms, which offer unique applications beyond traditional solar power uses.

By adopting and promoting advanced solar technologies, businesses can differentiate themselves in a crowded market as leaders in efficiency and innovation.

Solar power often benefits from government subsidies and incentives that reduce initial costs and improve long-term returns.

Breakthroughs in battery technology

Modern energy storage systems are becoming more important as the use of renewable energy sources continues to rise in popularity.

The increased capacity, faster charging times, and improved safety features of new battery technologies, particularly solid-state batteries, have the potential to revolutionise energy storage.

Gaining a competitive advantage is likely for companies who innovate in the battery sector or incorporate these new technologies into their offerings.

Market entry opportunities for entrepreneurs

The development of solid-state batteries opens up possibilities for creating more efficient, safer, and faster-charging energy storage solutions, crucial for both – mobile devices and electric vehicles.

As the shift towards electric vehicles accelerates, regulatory support for advanced battery technologies is growing, enhancing their investment appeal.

Entrepreneurs can leverage venture capital interest and public funding in renewable energy storage solutions.

Biodegradable materials

The hunt for long-term, practical alternatives to single-use plastics has been accelerated due to the pressing necessity to find a replacement.

There is a great deal of space for growth in the biodegradable materials industry, particularly in the areas of plant-based polylactic acid (PLA) and innovative packaging based on mushrooms.

With these environmentally friendly alternatives, entrepreneurs have the potential to shake up the established packaging sectors.

Market entry opportunities for entrepreneurs

Innovators have the opportunity to disrupt traditional packaging and plastics industries by introducing biodegradable alternatives like PLA and mushroom-based materials.

By reducing dependency on petrochemicals, companies can mitigate risk from volatile oil prices and potential legislation against plastic waste.

Companies that invest in biodegradable materials demonstrate a commitment to sustainability, enhancing their brand image and consumer trust.

Smart green technology

Intelligent and efficient energy management systems on a wide range of scales, from homes to massive industrial complexes, are on the horizon thanks to the merging of green technology, the Internet of Things, and artificial intelligence.

Modern innovations in energy management, like smart thermostats, efficient lighting systems, and solutions enabled by the Internet of Things, have the potential to significantly reduce energy consumption.

Making smart devices that help companies reduce their impact on the environment is an area with a lot of untapped potential.

Market entry opportunities for entrepreneurs

Smart technologies like IoT-enabled energy management systems can significantly reduce operational costs and enhance data-driven decision-making.

There’s substantial potential for developing new products that integrate AI with energy systems, providing smarter solutions for energy conservation.

Smart systems contribute to long-term sustainability goals by optimising energy use and reducing waste.

Technologies for water conservation

Technologies that reduce water waste or enhance water recycling processes are becoming more important as freshwater resources become increasingly scarce.

Innovative solutions that draw water from humid air, like atmospheric water generators, or sophisticated water recycling systems, open up new markets for companies concerned with water conservation.

Market entry opportunities for entrepreneurs

Solutions that promote water conservation and improve water treatment processes. This includes technologies for leak detection, water purification, and efficient irrigation systems.

With increasing global focus on water scarcity, technologies that contribute to water conservation receive strong public and government support.

Innovations like atmospheric water generators open new markets in regions facing water scarcity issues.

Entrepreneurs can lead in sustainability by addressing one of the most critical environmental issues—water conservation.

Carbon capture and utilisation

To slow global warming, we must face the enormous problem of carbon dioxide emissions.

There is big interest in technologies that can remove carbon from the air and turn it into synthetic fuels or building materials. The next wave of eco-industrial innovation could be led by entrepreneurs who master this complicated landscape.

Market entry opportunities for entrepreneurs

Developing technologies that can effectively capture carbon emissions from industrial processes and store them safely to prevent them from entering the atmosphere.

Carbon capture technology holds the potential to significantly impact industries like manufacturing and energy by turning CO2 into a resource rather than a waste product.

Early adopters in the carbon capture market can establish themselves as pioneers in a field that is poised to become increasingly important as carbon pricing and regulations tighten.

Green financing and investments

September 2021, the UK had been actively promoting green finance initiatives to encourage investments in environmentally sustainable projects and businesses.

Green finance refers to financial instruments, products, and services that prioritise environmentally friendly and socially responsible investments.

New investment paradigms are emerging as a result of financial tools such as impact investing, green bonds, and compliance with ESG (Environmental, Social, and Governance) standards. Entrepreneurs may start and grow their green tech enterprises with the right funding if they know how to finance them.

Market entry opportunities for entrepreneurs

Green tech projects often require significant upfront investment, creating opportunities for financial services firms and investors to fund these ventures through green bonds, impact investing, and other financial products.

Understanding green financing can open doors to new funding sources designed specifically for sustainable projects, which might not be available for more conventional investments.

Entrepreneurs can leverage financial tools like green bonds to fund projects that might disrupt traditional business models with sustainable alternatives.


The growing field of green technology provides entrepreneurs with an opportunity to innovate while also making a positive impact on the future of sustainability.

Staying up-to-date with technical advancements, comprehending market demands, and quickly adapting to a constantly changing environment are crucial for success.

The pioneers of green technology will enjoy financial rewards and play a key role in ensuring a healthy planet for future generations as more and more enterprises throughout the world commit to sustainable practices.

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The first Millennial blogger in the UK. Twitter @_luckyattitude

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