How To Build A Solid Website That Conveys Your Message
Your website is a window to your business.
Your website is effectively your marketing and sales teams all rolled into one – it needs to actively sell your business.
We search Google to find everything from restaurants to fitness classes and plumbers, so having a website that performs well and sells your business, even at a small, local level, is critical.
A solid website solidifies the perception of your brand, projecting your values and sales messages.
In this article, we’ll discuss some tips and tricks you can use to build a website that people want to buy from.
1. Make the lasting first impression
First impressions are hard to change. This means that if your website blends in with competitors, is slow and confusing to use, people wouldn’t return to it.
A good website design needs to create a positive user experience. A high-performing website should be fast-loading and easy to navigate to ensure your visitors have a frustration-free experience.
Today’s consumers are tech-savvy buyers who enjoy a wide choice online – they don’t have to put up with bad experiences.
Your homepage is the first thing customers see. Introduce your value in a sentence or two, and make sure it’s above the fold and visible.
If you have reviews or testimonials, showcase some of the best ones on your homepage.
Make sure you do not use too busy or clashing colors schemes, or ambiguous, almost literary style of writing, as the goal is to get straight to the point and make it understandable for everyone.
For example, imagine you are selling towels for bathrooms. The last thing you need is the picture of an athlete using the towel as people will instantly assume the site is about sportswear and gear rather than towels for the house. Also, avoid puns and witty talk and save it for your social media if you need.
Your homepage needs to convey a clear message without any misdirecting assumptions.
2. Make it easy to buy or contact you
Make it easy to buy by making your product pages irresistible. Use social proof like reviews/ influencer endorsements etc; to relieve the buying anxiety by answering all customer pre-existing questions like shipping costs, approximate delivery date, money-back guarantee, returns, and refunds policy, and other questions customers may have.
If you are a service provider, make sure it is easy to contact you.
Make sure your contact information is within sight, and spare your customer’s time. For example, you can make your email and phone number visible at all times at the top of your navigation, which means that wherever on the website your customer is, your contacts details are always visible.
You can also make it’s in a different colour to the rest of the website to make it stand out even more.
3. Pick the right website hosting service
A web host facilitates and stores the information of your website making it accessible to the public so everyone can reach your site.
A strong website is not just beautiful, but it’s also glitch-free, fast loading, and maximum uptime, so you may want to consider different website hosting options.
There are 3 options for website hosting:
- Shared (the cheapest)
- Dedicated (most expensive)
- VPS hosting (somewhere in between).
Shared hosting is ideal for those looking to start a blog or startup.
VPS hosting works for young entrepreneurs.
… and dedicated hosting is used by established businesses.
With more than a decade of satisfied customers, www.jolt.co.uk offers all the options above at an affordable price. The protection of your virtual service and top-notch loading speed ensures better traffic and better business overall.
4. Invest in a memorable logo
A logo IS a key element in your product marketing, and something you will use for years to come as a staple in your packaging, advertising, and marketing.
If you don’t have the budget for a professional logo designer, you need to find a way to make one yourself. With the right approach, you can create a kickass logo without breaking your bank account.
According to researchers of the International Olympic Committee, more people in the world recognize the McDonald’s logo than the cross, making it a world mark transcending national and cultural boundaries. This fact alone speaks of the tremendous power of a great logo.
The logo represents your brand and helps people think of your company whenever they see it. So, you don’t want an amateur-looking design that doesn’t represent your company at all. With the importance of an online presence, the need for an appealing logo has only increased.
For example, your logo can have some hidden symbolism or metaphor. If you are selling sports gear, you might go for Herme’s winged sandals as he was the Greek god of games and athletes.
Or as an internet provider, you might go for the shadow of a cheetah representing speed.
The logo must be easy to understand, incorporating what your business is all about.
5. Make your website responsive on all devices
Having a mobile-friendly website is about ensuring your content, images, and graphics load to the correct scale (and in the right place!) on mobile devices.
With an estimated 3.5 billion smartphone users worldwide in 2020, mobile-friendly (or responsive) websites are hugely important too.
72% of adults say their smartphone is their preferred device for connecting to the internet, and a mobile site that doesn’t load correctly isn’t a great first impression.
An average adult spends around five and half hours on their phone every day. Meaning, people spend more time on their phones than they do shopping or even speaking to each other.
This emphasizes the importance of staying ahead of the competition and getting into the game of optimising your website for phones.
6. Create quality content and memorable ads
Your readers are looking for useful information. But in order for the content to be useful, it needs to be found first.
If you write content online you should understand how to optimise your content for search engines so that you can be visible for people who are actively looking for information you provide.
Proper marketing involves incorporating content, catchy and memorable advertising copy, and videos on your website or social media.