How To Use Data To Improve Your Business

by Tanya August 16, 2020

Data is a commodity that can be used to grow your business and improve your ROI.

Today we can collect data from more sources than ever before, which has a transformative effect on business.

There are 3 steps to using data to improve your business:

  1. Determine your goal – what do you want to achieve?
  2. Collection data
  3. Analyse the data

There are many benefits of using data for business growth, some of the most common reasons are:

  • To inform decision-making
  • To refine business operations
  • Create new revenue opportunities

In this blog post, we will discuss where to find data and how to analyze it for insights, and finally – how you can use those insights to make positive changes in your product or service.

We’ll also go over an example of what happens when you don’t use data properly and how it affects business growth.

Start with your end goal

Before you begin collecting data, start with your end goal and work backward to understand what data you actually need to achieve what you want and measure the progress.

Your end goal will form a list of questions you need to answer in order to achieve those goals.

Data should help you to answer those pressing questions that drive the business forward.

By working out exactly what you need to know, you can focus on the data that you really need.

This means collecting data from the right sources and focusing on KPIs that are relevant to the questions you are asking.

Why start with a business goal instead of data? Because knowing what information you’re looking for in the first place is key for gaining meaningful insights.

Internal data analysis

You are probably already using internal data to make business decisions. The key is making sure that your analysis is accurate, using a collection of software services, apps, and connectors that work together to turn your unrelated sources of data into coherent, visually immersive, and interactive insights. And the smarter data analysis and reporting you can do, the smarter the insights it will yield.

Well-managed businesses take advantage of their own internally generated information (internal data) as well as other relevant external sources such as industry reports and metrics provided by trusted vendors who monitor competitive activity.

By researching HR data analytics, you can find ways to make better decisions. When using internal data, you mustn’t rely on one source alone, or selectively use information that supports your preconceived ideas and opinions about the market. The inaccurate judgment could cause entrepreneurs to lose their long-term investment because profits are affected by how well managers manage resources internally (e.g., manpower) plus externally (e.g., supplies needed). Analyzing internal data should therefore take precedence over any urgent matters needing attention every day so good leads to a good performance at all times.

Customer data analysis

Understanding your customers is key to your growth, no matter your sector.

As a company gathers customer data, it can better predict behaviors and patterns.

For example, older customers are usually less likely to purchase certain items because they’re concerned about quality or safety for themselves or family members.

Or buying a new car might mean someone is likely to spend more on home improvement, whereas a used car might indicate that they don’t have extra money to spend.

Analytics is one of the most helpful tools to evaluate your business. You can look into companies that offer adobe analytics consulting services– one of the best analytics suits on the market that can help businesses track their customers at every point of their user journey, from the first visit to purchase.

Financial data analysis

Financial data allows you to determine your strengths and weaknesses. Financial data also allows you to see where your money is being spent and what is the return on that investment, so you can make informed business decisions.

When used properly, financial data analysis helps to grow your company by showing areas of improvement necessary for growth (i.e., look at how much revenue was made on what over a certain period of time).

Marketing data analysis

Marketing data analysis tools help to find out what are the best marketing strategies and channels for your business.

For example, a tool like SEMrush or Ahrefs can help you understand how to measure SEO performance against your competitors.

SEO insights will help you grow faster by making informed decisions about where to spend money or efforts for better returns through improved ROI (return on investment).

Social media data analysis

Social media data is a great way to identify the target audience for your business. To analyze social media data, you’ll need some tools that will help you organize and decipher all of the information from various platforms.

Tools like Hootsuite, Buffer, and Sprout Social are all great for learning more about your audiences, scheduling content, and managing your multiple accounts in one place.

You can also use web analytics tools to track the performance of your social media campaigns. This data will reveal how your target audience is responding to your messages, and which demographics perform better.

Sales data analysis

Sales data can predict future trends.

If you see a sudden change in your sales numbers, there’s usually an explanation for it. You might have launched a new product or service that has been more popular than expected, or maybe the industry is changing and customers are beginning to buy from someone else now.

No matter what caused this shift in behavior, the fact remains: people bought something they hadn’t bought before. That means their needs changed somehow – so if you keep up with changes like these as often as possible, you’ll always know where your business stands and how best to continue being successful.

Additionally, you may be able to use this information to develop a new product or service. If you see that people are no longer buying from your competitors, but still need the same services they offered, maybe it’s time for you to expand and start offering those as well.


Using data to improve your business is a common goal for many entrepreneurs, but it can be tough to know what you need and how best to use the information.

Utilising insights gathered from data analysis will help you cut down costs, boost your traffic and improve customer satisfaction.

We encourage every ambitious company to foster a culture that supports data analysis and data-driven decision-making. Everyone in your company, from the top to the bottom, should value data above whims and gut-based decisions.

We hope that breaking down the different data sources above will help you learn more about using analytics in general as well as specific tools that can help your business grow.

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The first Millennial blogger in the UK. Twitter @_luckyattitude

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