How To Use SafeOpt For Business

by Tanya November 30, 2023

If you are an online retailer, you probably have heard of SafeOpt.

A platform that helps to increase profits incrementally using discounts in a smart way.

SafeOpt helps businesses to reach out to potential buyers using email marketing.

SafeOpt enables businesses to get in touch with consumers who would otherwise have been anonymous. It is possible to send consumers emails, re-engage them, and encourage them to return and make purchases.

The main SafeOpt selling point is access to potential customers who haven’t shared their email with a business.

What is SafeOpt exactly?

SafeOpt is a software package that uses Bayesian optimisation to help you find optimal solutions to generate more revenue.

Bayesian optimisation is an approach that uses Bayes Theorem to direct the search in order to find the minimum or maximum of an objective function. It is an approach that is most useful for objective functions that are complex, noisy, and/or expensive to evaluate

SafeOpt has an impressive track record of success in real-world applications.

How does SafeOpt work for business?

SafeOpt will send offers to people who are already on their database (these are people who sign up directly on their website or via their partner websites).

Then, every time someone from their database visits your website, an automated and personalised offer will be sent to their email.

The greatest advantage of using SafeOpt’s platform is that you are able to engage people who were engaged but have left your site, without first advertising to them.

Sending someone an email who is already aware of your brand is cheaper than running an advertising campaign.

Apart from sending emails to anonymous browsers, here are more ways SafeOpt can help businesses:

Tailored abandonment cart notification using multiple touchpoints

SafeOpt can automatically create abandoned cart campaigns tailored to your specific audience.

These include emails and SMS messages, so users get multiple touchpoints and have a better chance of returning to their shopping carts.

This is especially useful for mobile shoppers, who often abandon their carts due to time constraints or are not ready to purchase.

Thanks to SafeOpt, businesses can get in direct contact with consumers. This is how SafeOpt can reduce abandoned carts.

By getting in touch with consumers directly, you can send targeted emails, explaining the benefits of specific products, or alternatively, you can send people promotional offers and discounts.

NB! A lot of people make the mistake of sending too many emails. Sending too many emails can make you look desperate and appear irritating to customers.

These emails are also tracked and analysed to identify the most effective strategies so that you can continue to refine your campaigns over time.

Sending personalised promotional offers

Businesses can send coupon codes and unique discounts to people via email, even if they don’t have potential customers email addresses.

You never know the reason why a person might have left your site. They might have been about to purchase a product, but somebody distracted them. By sending them a promotional code and an email encouraging them to come back, you can convert them quite easily.

Promotional offers and discounts can be a highly effective way for you to expand your business’s customer base and increase the number of sales that it makes each year. 

Just don’t discount products and services too heavily. Or you devalue your brand.

The discount needs to be high enough for them to follow through.

Most experts agree that a discount of between 10% to 15% is the best way to encourage people to make purchases.

When you are working out discounts, you need to make sure that you factor in how much you have already spent on a product or service.  Discounts need to be financially viable, otherwise, they are not worthwhile.

What makes SafeOpt email personalised? It’s data about the pages the potential customer visited before bouncing off. For example, if you know that the person visited ‘About Us’ page, you can send them more information about your founders/mission or values.

Automated order fulfillment

Order fulfilment is the process of capturing payments, packing, shipping orders, and handling returns.

Your eCommerce order fulfillment process plays a pivotal role in the success of your growing eCommerce business because it affects both the customer experience and the effectiveness of your operations.

Automation of order fulfillment is at the core of business growth.

By integrating and automating your order fulfilment process, you’ll minimise fulfilment errors, generate automated invoices, send automated customer reminders, and email sequences to ensure customer satisfaction and repeat sales.

Third-party/outsourced order fulfillment companies can also store your inventory.

Having a streamlined process will save time while allowing you to focus more on business growth and expansion.

Read more about ways to increase eCommerce sales.

Faster loading website equals better customer experience

SafeOpt is a powerful tool that increases your site loading speed through simple installation. As a result, you can expect significantly faster page loads and a smoother browsing experience for your users.

It works by analysing your website’s code and identifying opportunities for optimization, such as image compression and caching.

It does all the heavy lifting for you.

How to sign up for SafeOpt as a business

Using SafeOpt is easy, but there are a few steps you should follow to ensure the best results.

1. Sign up on their website

You need to submit some information about yourself and your company. Wait to be approved by the company who will send you instructions on what to do next. SafeOpt has 3 pricing edition(s), from $17 to $500 per month depending on your business and its needs.

2. Install SafeOpt on your website

The process is simple and only takes a few minutes. Your IT people can do it quickly, but SafeOpt is always at hand if you have any questions.

Activate the tool once it’s installed and configure any settings that apply to your situation

3. Monitor your website performance over time

And make necessary adjustments or changes to ensure that your website is always running at its best.

As soon as customers visit your site, you will receive notifications and will be able to send emails to them, encouraging them to come back and make purchases.

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The first Millennial blogger in the UK. Twitter @_luckyattitude

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