How To Wow Your Customers In Retail
Retailers must create “wow” shopping experiences if they want to satisfy customers and keep them coming back.
You have the opportunity to create a lasting impression with your customers from the very moment they enter your shop.
However, knowing how to wow your customers every step of the way can be challenging, because what defines a “wow” depends on the shopper and type of store.
Let’s look at some of the engagement tactics everyone can do:
1. Brand and style you shop
Branding = perception building.
A sound branding and marketing strategy is the basis of a successful shop.
Think of the vibe you want your shop to have and the type of person you want to attract.
And then keep that branding consistent in the shop, social media, packaging, and your advertising.
Did you know that the music you choose should also be consistent with your branding. There is a special music for retail shops that can help you create the right ambiance.
In your packages, you can also include branded ‘thank you’ notes to strengthen the customer relationship in even further. Or add promotional materials inside
Packaging is a clean yet final way of swaying your customers to shop with you again.
This will not only make a great first impression but also keep customers engaged as they shop in a pleasant environment.
2. Train your staff to be welcoming but not pushy
Your staff helps to form the first impression of your shop.
Therefore, it’s essential to have friendly and knowledgeable employees who can greet customers with a warm genuine smile and be available to answer any questions or concerns they may have.
Make sure to train your staff on what to do and what not to do. This will ensure consistency throughout the store and help create a positive shopping experience for everyone.
Great communication is essentially great rapport.
A hair salon could play around with a different hairstyle before the cut, saying, “Let’s just see how it might look.”
In a photography store, you could set up an area of the store like a photo studio and ask shoppers, “Can I show you a quick way to take a better picture with your smartphone?” Shoppers would be encouraged to experiment with different lighting.
Notice none of these were about pitching a product. You have to involve the customer if you want them to care enough to buy from you.
3. Hold in-store events
Organising events in your store is a great way to engage your customers and keep them coming back for more.
Have an in-store event that brings people together, such as a book club, fashion show, or cooking class – whatever is more relevant to your business.
This will make customers feel connected to the store and build community.
4. Provide special discounts for loyal customers
Consider offering discounts to regular customers (instead of everyone) to show your appreciation.
You can also reward people, who spend X amount of money in your shop.
Offering discounts on certain products during strategic times can also encourage people to visit your store and explore what you have to offer.
Wowing your customers creates deeper loyalty and delight and promotes word of mouth and sales.
Read more about how to choose a location for your retail business.