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The Power Of 3D Animation In Business

by Tanya January 16, 2020

3D animation can be a powerful marketing tool for Millennial entrepreneurs.

Not only is it an engaging and eye-catching way to communicate your brand story, but it can also help you stand out from the competition.

In this article, we will discuss some of the ways that 3D animation can help you grow your business. We will also provide tips on how to get started with 3D animation.

Ready to take your business to the next level?

Show (don’t tell) your brand story

One of the benefits of using animation in marketing is that it allows you to show, rather than tell, your brand story.

This is especially effective for young entrepreneurs who are trying to build a personal brand.

By using 3D animation, you can create an emotional connection with your audience and communicate your values in a visually compelling way.

Even more so, animation can help you tell a complex story in a short amount of time. This is essential when you’re trying to capture someone’s attention online.

Explain complex concepts easily

Another advantage of using animation is that it can help you explain complex concepts in a simple and easy-to-understand way. This is essential for young entrepreneurs who are often trying to sell innovative products or services. With some help from a CGI animator, you can effectively communicate the value of your offering, which will make you more likely to close sales and grow your business.

Stand out from the crowd

Finally, 3D animation is a great way to stand out from the competition. In today’s crowded marketplace, it can be difficult to differentiate your brand.

But if you use animation in your marketing, you will instantly set yourself apart from the rest. You will grab the attention and stand out in the minds of your target consumers.

Getting started with animation

Now that we’ve discussed some of the ways that animation can help you grow your business, let’s talk about how you can get started with animation.

If you’re new to the world of animation, don’t worry. Here are a few tips to help you get started.

Step 1: Find the right software

The first step is to find the right software for your needs.

This will depend on the type of animation you want to create. If you’re looking to create simple explainer videos, you can use a tool like Adobe After Effects.

But if you’re interested in creating more complex animations, you may need to use software like Maya or Cinema 40D.

Step 2: Hire an expert

If you’re not sure where to start, it may be helpful to hire an expert. There are many companies that specialize in creating animated videos for businesses.

By working with a professional, you can ensure that your animation is of the highest quality and that it effectively communicates your brand story.

Step 3: Create a script

Once you’ve chosen your software, it’s time to start creating your animation.

The first step is to write a script and a visual storyboard.

This will help you map out the story you want to tell and ensure that your animation flows smoothly.

Step 4: Design your characters

Next, you’ll need to design your characters. This is one of the most fun parts of creating an animation, so take your time and let your creativity flow.

A character designer can help you bring your characters to life. To make the character stand out, you can use different colors, textures, and proportions or take inspiration from successful characters connected to well-known brands.

Step 5: Animate your scene

After you’ve designed your characters, it’s time to start animating your scene. This is where the software you chose will come in handy.

Follow the instructions in your software program to bring your animated character to life. For instance, you’ll need to add keyframes and tween your objects to create the illusion of movement.

Take time to work on the animation and make it more believable for your customers.

Step 6: Export and share

Finally, once your animation is complete, it’s time to export it and share it with the world!

You can export your animation as a video file or an image sequence.

Then, you can upload it to your website or social media channels.

And there you have it …

These are just a few basic beginner tips to help you get started with 3D animation. By following these steps, you can create an animated video or character that will help you grow your business.

Remember to pay attention to the quality of your animation and to make sure that it effectively communicates your brand story.

With a little effort, you can create an animation that will help you stand out from the competition and attract new customers. Good luck!

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Tanya

The first Millennial blogger in the UK. Twitter @_luckyattitude

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