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Will Trade Shows Still Matter Post-Pandemic?

by Tanya November 20, 2020

The coronavirus (COVID-19) is changing the world in ways we’ve never seen before.

Events of all types are being canceled, we’re encouraged to avoid mass gatherings, trade shows, restaurants and bars are closing, and we’re urged to practice social distancing to avoid further contamination.

If organising regular trade shows is part of your business, how do your plan to market your during and post-pandemic?

Are trade shows still worth it?

Trade shows aren’t running this year due to COVID-19.

But that doesn’t mean that they won’t be back in 2021 or beyond.

Are trade shows still worth it? You bet!

Once the pandemic is over, people will be desperate for human connection and real-life interaction.

How to market your trade show post-pandemic?

Setting up your trade show marketing plan can be done in a series of 4 phases:

1. Create a plan that meets your business goal an is within your budget

2. Prepare for the show in advance using social media, advertising, and partners

3. Create an outstanding booth

4. Follow up with contacts after the show

Importance of a visually appealing booth

Your booth is an extension of your brand. A custom-made creative booth shows you are a successful company that cares about its appearance.

A visually appealing booth guarantees that you stand out among your competitors.

You could invest in some new tech for your trade show appearance.

The right tech will modernise your business making it more immersive, which is great for engaging stakeholders.

Sponsored merch is also a great way to create a lasting impression.

Go beyond the standard branded pens and candies and explore some better gifts like neon artwork and signs:

Neon signs are great because they can be used for the benefit of the investor that you’re pitching to. 

You may also want to use models and other creative presenters to act as the face of your brand and demonstrate your products to your stakeholders in a professional and upbeat way.

Your own team may not always be the best people to talk about your products as they may be too techy or not very good at public speaking.

NB! Don’t forget the smell! Be it baked goods, special sprays, etc – a nice smell draws people to your stall (the same trick is used in real estate to sell more homes).

You want to ensure that people stay around your stall for as long as possible 🙂

Summary

Marketing your trade show goes beyond standard marketing. By thinking outside the box, you can get the investor support to preserve the longevity of your business. 

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Tanya

The first Millennial blogger in the UK. Twitter @_luckyattitude

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