Millennials, also known as Generation Y, is a generational cohort born between the years of 1980 to 2000.
Being the first true digital generation, whose unique life experiences have changed the way we live, work and consume, it is believed that the lifestyles and attitudes of this generation are one of the fundamental causes of the rapidly changing world.
Millennials have recently come to the centre of the UK media attention, especially since 2016.
The growing interest in the topic shows in my monthly visits, too. I now get 7000-10000 unique visitors a month.
The Google Trends map below shows the spike in a search term “millennials” in the UK since March-April this year.
Being the most talked about generation in history, there is myriad of research conducted on Millennials in the US, but not so much in the UK.
So I try to bring some clarity.
According to Inkling Millennial Report 2015, Millennials are making up a quarter of the UK population and they are predicted to hit the 17 million mark by 2019.
In the Guardian article written last year, it states that there are around 16.2 million Millennials in the UK.
In 2015 Millennials overtook Baby-Boomers in population. They are now the largest generation in western history.
Mainstream media accuses Millennials of being lazy, entitled narcissists, who aren’t able to function without a smartphone. For more holistic view, read about Millennial characteristics and Millennial facts – the two pages, that I constantly update with objective research.
Photo credit: selectenglishfitzwilliam.blogspot.co.uk