Build Brand Awareness: 14 Creative Places To Display Your Logo

by Tanya August 02, 2020

You’ve built a brand, designed a logo. Now what?

The more visible you are, the better.

Because the more people see your logo, the more likely they are to think of your brand when they need it.

Let’s look at all the opportunities to showcase your logo:

1. Emails

A logo at the end of the email builds trust and will further help people to recognise your brand.

The best place to put a logo is in your email signature. This guide at Mailtastic explains how to add a logo to your email signature. 

2. Office entrance

Make a strong statement right from the start by displaying your logo at your office entrance. Whether it’s on a signboard, reception desk, or glass door, your logo will welcome visitors and leave a lasting impression of professionalism and brand identity.

3. Physical and digital signage

Logos can also be incorporated into signage if you have a physical store or office.

Signage is any kind of graphic display intended to convey information to an audience.

Utilize digital displays in high-traffic areas, such as shopping malls, airports, or conference venues, to showcase your logo. Dynamic and eye-catching visuals on these screens will capture the attention of passersby and create a lasting impact.

The company name should always be prioritised when it comes to main exterior signage. If your logo is your company name, then a large logo-based sign may be a good idea.

If your logo does not contain your company name, make sure that your company name takes prominence and consider adding your logo above or next to the text (the exception being if you are a big brand with a logo that is already instantly recognisable). 

Logos can be added to other signs around your exterior and interior. Maintain consistency by displaying these logos in the same place each time. Always use a reputable sign manufacturer to make sure your signage is top quality.

4. Packaging and products

Extend your brand presence by incorporating your logo on product packaging. This not only adds a professional touch but also creates a sense of brand loyalty and recognition among customers.

Logos can be big, or more subtle, depending on your preferences and brand values.

For example, some luxury brands opt for more subtle logo placement. Sex product brands avoid logos on packages altogether to be more discreet.

As for shopping bags, a large logo can also be a way of drawing people’s attention to customers who may be holding the bag. 

It’s worth using a professional packaging company to design and manufacture your packaging.

5. Uniforms

Displaying a logo on your company uniform can help customers easily identify staff members. 

The most popular place to display a company logo on a uniform is on the left side of the chest. Some company uniforms also contain a large logo on the back so that staff members can be identified from behind. 

On standard T-shirts, logos are typically screen printed. Embroidered logos as provided by companies like Mato & Hash are more popular on polo shirts, jackets, and blazers – these logos are less likely to wear over time. 

Many uniforms are not just nice to look at, they are also functional. For example, chef clothing is designed to protect employees from burns, while also not containing any loose parts or tassels that could become a contamination issue. 

6. Digital watermarks

If you create digital content such as videos, images, or presentations, consider adding a subtle watermark of your logo. This protects your intellectual property while ensuring that your brand is always visible, even when your content is shared or distributed.

7. Promotional products

Promotional items are given to customers with the primary intention of promoting your brand – they include keychains, water bottles, mugs, pens, baseball caps, umbrellas, and t-shirts.

Distributing these items to customers or using them as giveaways at events not only increases brand visibility but also creates a sense of loyalty and affinity with your audience.

Your logo should be very prominent on all of these products in order to quickly familiarise people with your brand. If you’re giving out such products at events to people who have never heard of your brand before, this could be particularly important. 

8. Social media

Digital platforms are an essential part of modern marketing. Ensure your logo is prominently displayed on your social media profiles, including Facebook, Twitter, Instagram, and LinkedIn. This consistency across online channels reinforces your brand identity and improves brand recall.

The most obvious place to display your logo is in your company profile picture. This will help to identify each of your posts with your brand.

Logos can also be added to any media graphics you post on social media (including infographics, images, and videos). You can put your logo in any corner of the graphic, but ideally, it should be in the same corner each time to maintain brand consistency.

9. Company vehicles

Transform your company vehicles into moving billboards by prominently featuring your logo on their exteriors. Whether it’s cars, vans, or trucks, your logo will catch the eyes of potential customers on the road, increasing brand awareness.

A vinyl wrap is the preferred way to print a logo on a vehicle as it doesn’t require making permanent modifications to the paintwork. You can display your logo on the side, front and back of your vehicle so that it can be seen from all angles – a vinyl wrap company may be able to help you determine the best placement. 

10. Paperwork

You can add logos to company paperwork such as forms, contracts, invoices, and receipts. This can help this paperwork to look more official, as well as make it easy to identify your company for customers when sorting through various contracts or receipts. 

11. Street art

Street art is a fantastic medium for displaying your logo in a creative and eye-catching way.

Commission a talented local artist to create a vibrant street art mural that incorporates your logo. This can become a captivating landmark and generate buzz in the community.

Street artists can create a pavement or wall masterpiece at your event or in a public space (subject to allowance) and incorporate a company logo within the bespoke drawing.

3D art creates an optical illusion that’s visually spectacular and fun, making it a huge talking point on and off social media.

The more visually appealing your logo, the more people will remember it.

NB! When engaging in street art, it’s important to respect local regulations and obtain any necessary permissions or permits. Additionally, collaborating with local artists can help foster positive relationships within the artistic community and ensure the integrity of the street art scene.

12. Business cards

Don’t underestimate the power of a good old business card.

Many people still value the personal touch of sharing business cards. You can hand them out to prospective clients, leave them in shops and other venues, and with an attractive or unique design, they can open communication with the recipient.

The logo needs to be prominent and should be accompanied by additional information such as the person’s name, address, website, and other contact details.

13. Invoices and forms

Invoices and forms look more credible with your logo.

Customers see branded business materials as a sign of professionalism.

Branded forms and invoices help to reinforce your company branding, increasing the likelihood that existing customers and clients will return to use your services in the future.

14. Print marketing

Print marketing involves items like flyers, business cards, and newsletters. Displaying your logo on these items is a great way to build brand awareness.

The most popular placement is the top left-hand corner or the top centre.

When it comes to business cards, the upper left-hand corner is the most common place to add a logo.

There are various templates online that you can use to design print marketing items so that you can print them yourself. 

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The first Millennial blogger in the UK. Twitter @_luckyattitude

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