Millennials, also known as Generation Y, is a generational cohort born between the years of 1980 to 2000.
Being the first true digital generation, whose unique life experiences have changed the way we live, work and consume, it is believed that the lifestyles and attitudes of this generation are one of the fundamental causes of the rapidly changing world.
Since early 2016, Millennials have come to the centre of the UK media attention.
The growing interest in the topic shows in my monthly visits, too. I now get 50,000-70,000 unique visitors a month.
The Google Trends map below shows the spike in a search term “millennials” in the UK since Jan-April 2016, the time my blog started rapidly growing.
Being the most talked about generation in history, there is myriad of research conducted on Millennials in the US and in the UK.
In 2016, there were around 16.8 million 18-36 years old in the UK (about 1/4 of the whole population of 65.1 million).
In 2017 UK Millennials became the largest generation in the workforce as a record number of Baby Boomers headed to retirement.
Mainstream media accuses Millennials of being lazy, entitled narcissists, who aren’t able to function without a smartphone. For more holistic view, read about Millennial characteristics and Millennial facts – the two pages, that I constantly update with objective research.
Photo credit: selectenglishfitzwilliam.blogspot.co.uk