How To Advertise Cost-Effectively
For a business to be scalable, it must increase its revenues without raising its operational expenditures.
You can do this by forming the right relationships with your customers and suppliers, investing in the right technology, outsourcing intelligently, or hiring qualified human resources.
In this blog post, we’ll outline 6 ways to help slash advertising costs without sacrificing results:
1. Outsource advertising to experts
Outsourcing advertising to professional specialist agencies allows business owners to target potential customers with laser precision, resulting in increased sales and revenue while not wasting money unncessarily.
Agencies have the most up-to-date knowledge about the latest features and ways of reaching your target audience online. Hiring a professional agency is easier and more cost-effective than hiring, training, and managing an in-house team.
PPC advertising is the most cost-effective way to reach your audience online.
PPC, or Pay-Per-Click, is a form of advertising where you pay a small fee each time someone clicks on one of your ads. So instead of spending money on estimated impressions, you’re only paying for the traffic these ads generate, making them a great option for businesses that want to have total control of their performance and budget.
With ongoing PPC campaign optimisation, you’ll quickly find the sweet spot between budget and results.
If you are a software-as-a-service company, hire a specialist SaaS PPC agency– these agencies are not only experts in PPC, but also SAAS business model and buying cycles, so you are likely to get better results.
A great advertising agency can help you grow quickly by improving your customer acquisition and retention techniques.
2. Use technology and automation
Platforms like Google Ads and Facebook Ads advertising platforms can help you save money, time, and effort.
This is because they already have built-in information about its users, so you don’t have to spend time and money doing your own research.
Google Ads and Facebook Ads allow you to reach your ideal audience with laser precision.
What’s more, these platforms make it easy to track your results so you can see what’s working and what isn’t.
If you’re not taking advantage of these tools, you’re likely wasting money on ads that no one will ever see.
Specific technologies such as Marketing Automation can also help save you time and money. By automating repetitive tasks, you can free up your team to focus on more important things (like creating content, writing copy with AI Copywriting Tools, and more).
Track your results so you can see what’s working and what isn’t. This way, you can adjust your strategy as needed to get the most bang for your buck.
Google Analytics is a free tool that provides detailed insights into your website traffic and marketing campaigns.
By tracking your progress, you can make changes to improve your results and save money in the process.
3. Partner with other non-competing organisations
A strategic partnership could really boost your business. Find another company that’s complementary to yours and work together to increase your customer base.
For example, if you own a bakery, you could trade baked goods for ad space on a local radio station.
Or if you’re a web designer, you could offer your services in exchange for a discounted rate on print ads.
4. Take advantage of social media, it’s free
Everyone can use Twitter, TikTok, Facebook, and Instagram for free to grow their audience.
Even though social media are increasingly becoming pay-to-play platforms, you can still reach a considerable number of people if you post consistently.
Think of organic social media as a great word-of-mouth marketing and brand-building tool to generate buzz about your product or service.
5. Be a guest on popular webinars and podcasts in your niche
This is the easiest way to get in front of a large and targeted audience quickly. And they are a great way to improve business sales. Teach something related to your product or service and then include an irresistible offer at the end. This is also a great way to collect email addresses to boost your mailing list.
6. Get creative with Guerilla marketing
Guerrilla marketing is an advertisement strategy, typically a PR stunt in which a company uses surprise and/or unconventional ways to get public attention (driving news stories, user-generated content on social media etc).
Guerilla marketing requires a lot of creativity but not always a lot of money. So it’s a low-cost but high-impact way to get your message out there.
Read more about examples of experiential marketing – a type of guerilla marketing that involves interacting with the public to create experiences and positive memories.
Advertising doesn’t have to be expensive – with a little creativity, effort, and monitoring results you can stretch your budget further and get the most out of your campaigns.
Follow these 6 tactics above to advertise most cost-effectively.