How To Attract (Not Seek) A Dream Job Using Social Media

by Tanya August 18, 2023

Today, job seekers face a common challenge: the struggle to get attention.

Their incredible CVs get lost in the digital abyss.

The solution?

Be so good, they can’t ignore you (aka work on your personal brand).

.. And (if you still need to)

Apply where there is less competition (like social media).

Social media is a great and powerful tool for professional networking and job hunting.

In this article, we will explore how to effectively use social media for job hunting, provide examples of successful strategies, and delve into the potential advantages and pitfalls.

Advantages of using social media for job hunting

1. Enhanced visibility and networking

Many social media platforms, such as TikTok, Twitter, and Instagram, offer opportunities to connect with anyone in your desired industry. Imagine you’re a graphic designer aspiring to work for a renowned design agency.

By sharing your design portfolio on platforms like Instagram or Behance, you can attract the attention of creative directors and establish a name for yourself within the design community.

ExpressVPN researched social media résumés, a growing trend among Gen Z (those born between 1997 and 2003) who are using video-based channels like TikTok to get their dream job.

2. Opportunity to build and showcase your personal brand

Personal branding is a powerful tool for individuals seeking to attract (not seek) opportunities. Gone are the days when a well-crafted resume and a few professional connections were enough to secure a dream job.

In the digital age, where information travels at lightning speed, and opportunities abound, it is essential to stand out from the crowd and establish a unique personal brand. Personal branding is a process of managing and promoting your image. It involves defining who you are and what sets you apart from others. Your personal brand is a combination of your skills, experiences, values, and the way you present yourself to the world.

How to build a personal brand?

Building a personal brand requires a strategic approach. It starts with self-reflection and a deep understanding of your strengths, passions, and goals.

Ask yourself: What do I want to be known for? What expertise or skills do I possess that can add value to others? What makes me stand out from my peers? 

3. Direct interaction with employers

Social media enables direct interaction with employers and hiring managers. You can comment on their posts, participate in discussions, or even send personalized messages showcasing your enthusiasm and interest in the company.

The New York Times has written a thorough article on how to use social media for career success.

If you’re interested in a tech startup, for example, engaging with their tweets about recent advancements in the industry or their company culture can put you on their radar. A well-thought-out comment can spark conversations that might lead to job opportunities.

4. Access to insider information

Following companies you’re interested in and staying updated on their posts can provide insights into their work culture, values, and current projects. This information can be invaluable during interviews and can help tailor your approach to match the company’s expectations.

Following a company’s blog or Twitter account can give you insights into their recent accomplishments and challenges. During an interview, you can refer to these insights to demonstrate your genuine interest in the company.

Aside from the companies ‘ official accounts, you can also follow key persons from the company and industry to increase the chances of landing a dream job.

Incorporating what you learned about the company, especially with the latest updates they posted online, during your interview will impress your potential employer.

Disadvantages of using social media for job hunting

1. Unintended biases

Recruiters might unintentionally form opinions about candidates based on their social media profiles, leading to unfair judgments.


Regularly review your social media content and ensure that it aligns with your professional image. Be cautious about sharing sensitive opinions or controversial content that might adversely affect your job prospects.

2. Privacy concerns

Sharing personal information on social media can lead to privacy breaches. Additionally, employers might access your personal posts, potentially impacting their perception of your suitability for a role.

Social media sites require you to provide personal information, such as your email address and phone number. Set viewing the information only when you recognize that the one who wants to view it is relevant to you.

Bogus companies and scammer recruiters online might take advantage of your information. If you want personal information on your profile and other sites, check on customisation of privacy settings to help you stay safe online.


Adjust your privacy settings to control who can see your posts. For platforms like LinkedIn, embrace transparency by showcasing your professional journey, but be mindful of how much personal information you reveal.


Social media platforms offer tremendous potential for career success.

The trick is to stay active, engage with others in your network and industry, and widen your reach and influence.

Having the skills and producing valuable content is key and should position you as a stand-out candidate.

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The first Millennial blogger in the UK. Twitter @_luckyattitude

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