How To Promote Your YouTube Channel for More Views
So you’ve got a sweet new YouTube channel all about product reviews?
But now what?
How do you promote it so that people start watching your videos?
It can be tough to get the word out, but you can make a splash with a sprinkle of creativity and some hard work.
In this article, you’ll learn some handy tips for promoting your review channel.
Let’s get started!
Craft compelling video titles
What makes you click a video on YouTube?
It’s the curiosity-driven title of the video, isn’t it?
Many YouTubers go overboard with this, though, and they make click baits to deceive people into clicking their videos.
My advice – never do this!
Instead, make your video titles interesting and relevant to the actual topic.
If you can pique someone’s curiosity with the title, they’re more likely to watch the video.
Now that general advice is out of the way, here’s something more technical. Statistics show that titles with 37 characters (about seven words) can beat YouTube’s algorithms!
A short title won’t reveal anything about your video, and a long one can overwhelm the average joe.
It’s a fine line to walk on, but you’ll get there with practice.
SEO-optimization equals visibility
A legendary YouTube channel has a spot-on SEO strategy. It uses the right keywords in the proper densities to beat YouTube’s algorithms.
SEO is how your channel gets discovered by the right people and ranked higher in YouTube searches. It’s one of the most crucial things for building organic traffic to your channel.
Excellent, but where do you even begin?
Start by finding the right keywords.
Keywords are things people are searching for on YouTube, and you can use them to increase your visibility. Much like climbing Google’s SERP (search engine results page), you can use Google Ads Keyword Planner or Keyword Tool to determine which keywords are trending and then use them in your titles, descriptions, and tags. You can also try Tubular Insights, Ahrefs (both paid for), or free extensions like Keyword Everywhere and vidiq.com
Tags are part of Youtube optimization. Tags help people find your videos, and that’s why they are a nifty tool to maximize traction for your videos.
Hunting for the right tags is like finding the right SEO keywords. You need to use Google’s Trends tool to determine which tags are being searched more frequently and use them in your videos.
This will help your videos appear in relevant searches, and more people will stumble upon your channel.
Content is king (the most important element of all)
Here’s a no-brainer – no matter how well-optimized your YouTube channel is, it’s game over if people don’t want to watch your content.
The number one rule is to make your content stand out and resonate with the audience.
If you do product reviews, that doesn’t necessarily mean you should exclusively stick to them.
How about making videos about unboxing products, discussing the latest trends, or having fun with friends? As long as it’s interesting, people will want to watch it.
I also suggest having some signature thing that makes you unique from other YouTubers in your niche.
For instance, what comes to mind when you hear, “the glass scratches at level 6, with deeper grooves at level 7?” That’s right, JerryRigEverything! What about “Hey there, Michael here?” That’s our very own VSauce! The point is every legendary YouTuber has something that makes them stand out. From catchphrases to hand gestures and being quirky, find your viral thing!
Another vital thing to remember is to keep your intros and outros short and snappy. That’s because YouTube judges your video based on how much time a person stays on your video. Of course, you won’t get good retention if your intro isn’t hooking and is all over the place.
Fine-tune the details
A thumbnail is like a book cover, and no one will want to pick up your book unless it has vivid, creative images at the front.
Your thumbnail is the first thing a viewer sees about your video apart from the title, so make it count!
A thumbnail should be eye-catching and appropriate for your niche. More importantly, though, it should be relevant to your video.
In other words, don’t use random pictures that have nothing to do with the video because they’re cute or funny. Instead, get something that’s eye-catching but also not misleading.
The bottom line is if someone clicks your video and finds that the thumbnail you put doesn’t reflect what was in the video, they will never come back to your channel again.
Crafting a savvy thumbnail requires patience, time, and a sprinkle of creativity. If you’re a graphic designer, it won’t be that hard but if you’re not, consider using these awesome YouTube banner templates.
Other than that, the long-term success of your YouTube channel depends on how well you engage with the community. Consider making special AMAs where you answer any questions your audience has about you. Respond to comments and be interactive with your viewers. Your followers will feel appreciated, and you’ll get valuable feedback for future videos.
Cross-promote your Youtube channel on other platforms
Once you’ve put all this effort into making your channel the best it can be, don’t forget to promote it!
Share your videos on social media, embed them on your website or blog, and even send out custom links to friends and family.
The more people who watch your videos, the better your chances of becoming a YouTube sensation!
Never underestimate the power of social media marketing. But don’t just promote your channel on any social media platform. Promote it where your target audience hangs out. For instance, if you’re making videos about the latest tech gadgets and reviews of mobile phones, promote them on Facebook groups related to that niche.
Or, if you’re talking about home appliances or kitchen equipment, then share them on Pinterest.
Good luck! 👍🏼