How To Successfully Start A Drop Shipping Business Today

by Tanya December 17, 2020
dropshipping explained uk

Drop shipping has exploded in popularity over the past decade among Millennials and Gen Zer entrepreneurs.

Drop shipping is an eCommerce business model, where a drop shipper forms a business partnership with suppliers, who receive orders from your website, package the products and send directly to customers on your behalf.

So essentially, a drop shipper doesn’t have to deal with logistics – i.e buying and storing bulk stock and shipping products to customers.

Drop shipper primarily adds value through marketing and customer service.

Here is how dropshipping works in 4 simple steps:

1. The customer places an order for a product on your online store and you collect the money.

2. You forward the order and shipping details directly to your supplier and pay the agreed-upon wholesale price for the product.

3. Your dropship supplier packages and ships the order directly to the end customer as if it was shipped from your online store.

4. You get to keep the difference between your selling price and the wholesale price.

If you’re thinking of starting a dropshipping business – either as a side hustle or full-time – you can avoid wasting time by following my simple advice below.

How to start a drop shipping business in 2021?

Apart from the immense amount of hard work, a level of interest in what you’re selling and laser-focused marketing and advertising skills, there are only 3 essentials required to run a dropshipping business.

These are:

1. A product
2. A supplier
3. A platform

Let’s look at all of them in step-by-step …

1. How to select a profitable product to drop ship

The best products to sell are the ones that many people want, but not many people sell.

The rising popularity of dropshipping means it’s becoming harder to find niches that aren’t already saturated, but it’s still possible.

How do you find products like this?

Don’t sell what you just THINK will work.

Often the things we think will do well are the ones that nearly everyone is already a part of.

PS! This isn’t a bad thing, btw. Healthy competition is a sign of demand and proof that your business model is sustainable. You just need to be aware and prepared for some competition by figuring out your unique selling point.

The bottom line is, you need to make your business decisions based on FACTS, not ideas.

In order to find out if people are actively searching for your niche and products, you can utilise the following tools:

Tools for product and market research

•  Google Trends, Google Keyword Planner, Semrush, Kickstarter, and Wish.com are fantastic resources for identifying current trends and volume for search terms related to your niche.

New to keyword research? I recommend:

  1. Free Keyword Research Course from Greg Gifford
  2. Analyze and Discover Your Competitor’s SEO (Free 7-day trial)
  3. Discover Your Competitor’s SEO & PPC Secrets Here (Free Trial)

Use Oberlo all-in-one free drop shipping platform that is also excellent for product research. The platform provides you with valuable information on tens of thousands of products. If you are thinking of starting your own dropshipping business in UK, there are a lot of tools that can help you do it on your own.

If you want your webshop to rank high on Google, you need to do link-building. Backlinks are an important ranking factor and the basis of PageRank. The higher the PageRank, the more authoritative your site is, and hence – the higher it ranks (against the competitors) on search engines. There are two ways you can build backlinks:

✓ Yourself (time-consuming as there is a learning curve)

✓ Hire link building services (Matthew Woodward has put together the easiest link building method, where he also offers free link-building training.

•  Amazon and eBay have a lot of product data available. The best place to start is with the search bar. For example, as you type a word into the eBay or Amazon search bar, you will be presented with a list of related keywords based on search frequency.

Research your competition to give yourself an advantage

•  Identify the competition. Start by finding the top sellers in your niche on Amazon, eBay and Etsy. Then figure out what can you do better than them.

•  Analyse their product listings. What are their photos like? What kind of sales copy do they use? Find ways to make yours better.

•  Read customer reviews. Take note of what customers liked and what they complained about so you can learn from your competitors’ shortcomings.

•  eBay’s advanced search feature will help you to identify gaps in the market and assess whether there are products that have high search volumes but aren’t being catered for by other merchants on the marketplace.

2. How to find a reliable supplier

Partnering with the wrong supplier can ruin your reputation and business, so it’s important to take time and vet all your suppliers.

Be prepared to spend weeks to find a quality supplier.

Where to find suppliers in the first place?

1. Alibaba marketplace

The Chinese eCommerce giant Alibaba and its sister site AliExpress have become one of the largest online resources to identify and communicate with potential manufacturers and suppliers. A lot of China-based suppliers use these websites to sell their products.

2. Wholesale directories

A wholesale directory is a database of suppliers that are organized by product categories. Platforms like Oberlo, Worldwide Brands and SaleHoo allow you to browse through thousands of suppliers without having to worry about eCommerce scams as these platform vet and verify every company in their directory to make sure that they are legitimate.

3. Manually search for suppliers

You can try searching on Google by simply typing your product plus the word “supplier” and see what comes up.

But just so you’re aware, best suppliers probably won’t even show up in Google, because they are too busy being suppliers and are notoriously terrible at SEO marketing.

Be aware of scammers. There are a lot of them on the first page of Google as unfortunately, it’s very easy and lucrative to be a fake wholesaler.

How to pick the best quality suppliers?

Once you have shortlisted your favourite suppliers, its’ time to find out as much as possible about each of them. Here are a few things you may want to be sure of before signing a partnership agreement with them:

•  Make sure they offer drop shipping services and have years of experience in it.

•  Make sure your supplier makes it easy for you to provide excellent customer service to end customers. Your supplier has to be able to answer your questions promptly, be courteous and helpful.

•  How fast is their shipping? How long does it take them to ship to the countries you service? One-two weeks is acceptable, any longer than that could result in negative customer feedback.

•  How much do they charge for shipping? In the majority of cases, the fees shouldn’t be more than £5/$5.

•  Always request product samples to test quality prior to signing an agreement with a supplier. The supplier should ideally have high-quality images that you can use in your product listings.

• Invest in specialist eCommerce marketing services. Cake Commerce is an amazing specialist eCommerce marketing agency. Check out their successful eCommerce Case Studies. They’ve broken revenue records for some of the leading new online brands.

3. How to pick a platform to sell on

Most drop shippers start out using well-established online marketplaces like Amazon, eBay and Etsy


•  It’s easy to set up an account and start selling without having to build a website
•  They already attract huge amounts of traffic
•  Consumers trust these platforms

If you’re planning to be in it for the long haul, then starting your own store is a good option.

While your own website requires more investment upfront, this is really the ultimate long-term option for making money and building a business online.

Once you are at a certain level of a revenue stream and have a steady demand for your products you may want to employ various eCommerce freelancers to help you run your business in the best possible way.

Having your own website will allow you have complete control over branding, profit margins and you’ll have no direct competition from other sellers on the same platform.


Drop shipping business is one of the easiest ways to make money online in 2021. Everyone with internet marketing skills can do it.

But even though, dropshipping is an easy business to start, it’s difficult to keep up.

Either you want to run it full time or part-time, Id’ say it’s definitely worth to give it a try.

You can’t go wrong with dropshipping – because there isn’t much you can lose, only gain.

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The first Millennial blogger in the UK. Twitter @_luckyattitude

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  • Norbert

    I was just thinking about drop shipping the other day and now I stumbled upon your article Tanya 🙂 a very good guide

    • Tanya

      Thanks so much! It’s a good feeling to be able to help random people on the wide wide web ,)

  • Chail

    I am a dropshipper and this is the best article i read in a while

    • Tanya

      * blushing *

  • Thanks for the great info for old people like me. Please update for any better improvement on the next post.