The DOs and DON’Ts of Video Production

by Tanya May 30, 2023

Video production is a powerful medium for storytelling, marketing, and communication.

Whether you’re creating videos for personal or professional purposes, understanding the DOs and DON’Ts of video production can significantly enhance the quality and effectiveness of your content.

Read on and discover how to create compelling and impactful videos.

DOs of video production:

Plan and storyboard

Start by creating a detailed plan for your video, including the script, shot list, and storyboard.

This will help you stay organized and ensure that you capture all the necessary footage.

Invest in quality equipment

While you don’t need the most expensive gear, it’s important to have reliable equipment that produces good-quality videos. Invest in a decent camera, audio equipment, and lighting to enhance the production value.

Use a tripod, gimbal, or other stabilizing equipment to minimize camera shake and create smooth shots. Shaky footage can be distracting and diminish the overall quality of your video.

Use proper lighting

Lighting is crucial in video production. Learn about different lighting setups and how they can affect the mood and overall quality of your video. Make sure your subjects are well-lit and avoid harsh shadows or overly bright areas.

Proper lighting can elevate the look and feel of your video. Natural light is ideal, but if you’re shooting indoors or in low-light conditions, consider using artificial lighting sources such as softboxes or LED panels.

Be mindful of the direction and intensity of the light to create the desired mood and avoid harsh shadows or overexposure.

Experiment with different lighting setups for the most flattering and visually appealing result. The professional video production service providers behind Square Daisy recommend that you pay attention to the color temperature of the lighting.

Different lighting sources have varying color temperatures, such as warm (yellow) or cool (blue) tones. Ensure consistency in the color temperature throughout your video to create a cohesive look.

White balance adjustments can help maintain accurate colors under different lighting conditions.

Capture high-quality audio

Good audio is just as important as good visuals. Use external microphones or lavalier mics to capture clear and crisp audio. Avoid relying solely on the camera’s built-in microphone, especially in noisy environments.

Viewers are quick to notice poor audio, which can significantly impact your video’s overall perception. Invest in a good-quality microphone and test the audio levels before shooting. Minimize background noise, ensure clear and crisp dialogue, and strategically use music or sound effects to enhance the viewer’s experience. 

Pay attention to framing and composition

Compose your shots carefully to create visually appealing videos. Use the rule of thirds, leading lines, and other composition techniques to guide the viewer’s eye and create balanced and engaging visuals.

Edit with precision 

The editing process is where your raw footage comes together to create a cohesive and engaging video. Take the time to review your footage and select the best shots that align with your story and objectives. Trim unnecessary footage, add transitions, and incorporate visual effects or graphics when appropriate. Pay attention to your video’s pacing, rhythm, and overall flow. Use editing software to enhance color grading, adjust audio levels, and add subtitles or captions. Precision editing will elevate your video’s quality and captivate your audience.

DON’Ts of video production:

Rush the planning phase

Take the time to plan and prepare adequately. Rushing through the pre-production stage can lead to poor results and overlooked details

Overcomplicate your shots

Avoid cramming too many elements or complex camera movements into a single shot. Keep your shots focused and simple, allowing the viewer to understand and appreciate what is happening.

Sometimes, simple and well-executed shots can have a more significant impact than complex ones.

Maintain a clear focus on your subject and purposefully use camera movements, angles, and framing techniques to convey your message. Avoid excessive camera movements or distracting visual elements that may detract from the core content of your video.

Underestimate the power of storytelling and logical continuity

Video production is not just about capturing visually stunning footage. It’s important to have a compelling story or message that engages your audience and keeps them interested.

Engage your viewers by incorporating storytelling elements such as a solid narrative, relatable characters, and emotional resonance. Craft a clear, concise message that resonates with your audience and compels them to act.

Whether you’re creating a promotional video, a documentary, or a tutorial, storytelling is the key to capturing attention and making a lasting impact.

Pay attention to continuity during shooting and editing. Ensure that scenes flow seamlessly, and there are no jarring jumps or inconsistencies in visual or audio elements.

Rely solely on post-production fixes

While editing can enhance your video, it’s important to capture high-quality footage during the production phase. Don’t rely solely on post-production techniques to fix fundamental issues.

Inconsistent or inappropriate color grading

Inconsistent or inappropriate color grading can negatively impact the visual coherence of your video.

Pay attention to color correction and grading to ensure a consistent and aesthetically pleasing look.

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