Magnetic Marketing: Transform Your Website Into A Powerful Asset
Your website is effectively your marketing and sales teams all rolled into one – it needs to actively sell your business.
The internet is now the biggest and most competitive marketplace in the world, and your website is one of your most valuable sales and marketing tools.
But it’s not just about having a website; it’s having the right website.
A solid website solidifies the perception of your brand, projecting your values and sales messages.
In this article, we’ll discuss some tips you can use to build a magnetic website that people want to engage with.
1. Make your website attractive and easy to use (UX)
First impressions are hard to change. This means that if your website blends in with competitors, is slow and confusing to use, people wouldn’t return to it.
Today’s consumers are tech-savvy buyers who enjoy a wide choice online – they don’t have to put up with bad experiences.
A good website design needs to create a positive user experience. A high-performing website should be fast-loading and easy to navigate to ensure your visitors have a frustration-free experience.
UX includes how easy your site is to use, how fast it is, how easy it is to find information, and how little friction there is when visitors try to complete whatever action it is they’re trying to complete.
Here’s what you can start with:
- Use white space.
- Optimize your page speed.
- Use images (wisely).
- Include well-designed and written headlines.
- Keep your website pages consistent.
- Be responsive and mobile-friendly.
Positive user experience could be the difference between you making a new customer or not.
Your homepage is the first thing customers see. It needs to convey a clear message without any misdirecting assumptions. Introduce your value in a sentence or two, and make sure it’s above the fold and visible.
Web designers in Glasgow Design Hero recommend not to use too busy or clashing colours schemes, or ambiguous, almost literary style of writing, as the goal is to get straight to the point and make it understandable for everyone.
A memorable and intuitive website is a key driver of your brand.
2. Make it easy to buy or contact you
Gen Z and Millennials are keen online shoppers. By offering your products online, you’ll be seen as a relatable and modern brand among younger audiences.
Make it easy to buy by making your product pages irresistible. Use social proof like reviews/ influencer endorsements etc; to relieve the buying anxiety by answering all customer pre-existing questions like shipping costs, approximate delivery date, money-back guarantee, returns, and refunds policy, and other questions customers may have.
Here are ways you can showcase social proof on your website:
* Showcase positive customer reviews
Marketing is not just what you say about your company, it’s also what other people say about you.
Customers expressing their positive feedback and recommending your product to others will help to market your products or services, influencing millions of other potential customers to do the same.
* Highlight the best reviews
Make sure the best, most detailed reviews are the most visible on the website
If you are a service provider, make sure it is easy to contact you.
Make sure your contact information is within sight, and spare your customer’s time.
For example, you can make your email and phone number visible at all times at the top of your navigation, which means that wherever on the website your customer is, your contact details are always visible.
You can also make it in a different colour to the rest of the website to make it stand out even more.
3. Personalise your website for different audiences
Personalising website experiences involves tailoring the content and user interface of a website to meet the individual needs and preferences of each visitor. Here are some ways to achieve this:
1. Collect and analyse user data
The first step to personalising website experiences is to collect user data. This can include information such as location, demographics, browsing history, and behavior on the website.
Analyze the data collected to gain insights into user preferences and behavior patterns. This information can then be used to personalize the website experience.
2. Personalise content and user interface
Use the data collected to personalise the content that each user sees. This can include customising product recommendations, displaying relevant content based on browsing history, and tailoring messaging to match user interests.
Dynamic content can be used to personalise the website experience in real-time. This can include changing the layout, language, and imagery based on user behavior and preferences.
3. Provide relevant offers
Use user data to provide relevant offers and promotions. For example, offering a discount on a product that a user has previously viewed or adding a personalized message to their shopping cart.
4. Increase your website discoverability on search engines
SEO (search engine optimisation) is a critical part of competing online. Having a stunning website that’s user and mobile-friendly is only the first step.
To ensure people find your website, you need to implement SEO strategies so that search engines will list your site and display it in front of prospective customers.
Google is by far the largest search engine online, and it processes over 40,000 search queries every second. And with the first 3 listings on the result page getting as much as 75% of all click-throughs, it pays to be on top.
SEO involves optimising not only your content but your entire website design. To maximise your ranking potential, you need to target your content around relevant keyphrases, as well as ensure your website has a strong SEO foundation.
5. Make customer support available through a chat function
Chatbots can be used to personalise the website experience by providing tailored recommendations and answering user questions based on their browsing history.
Just make sure that a chatbot refers people to a real person. There’s nothing more frustrating than speaking with a robot 😶
A chat function can also increase sales by providing customers with personalised recommendations and support during the purchasing process.
It’s also more convenient for customers who prefer to communicate via chat rather than phone or email.
A chat function can reduce bounce rates by providing immediate assistance and resolving issues in real time.