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The first Millennial & Gen Z blog in the UK.

Challenging the status quo since 2013.

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All about Millennials & Gen Z

The Ultimate List Of Generation Z Characteristics

(Please reference this source if you use any stats below.) This article is divided into 5 categories: GENERATION Z FACTS GENERATION Z BEHAVIORS GENERATION Z VALUES GENERATION Z CONSUMERS GENERATION Z AT WORK Generation Z, also known as Gen Z, iGen, or Centennials, are generational cohort born roughly between 1997-2013. Like every other generation, Gen [...]

The Ultimate List Of Millennial Characteristics

Millennials (also known as Generation Y, Digital Natives, Generation Me, Generation Rent, and Echo Boomers) are generational cohort born roughly between 1980-2000. They are the generation before Generation Z (most of whom are currently 16-24 years old). Millennials are likely the most studied and talked about this generation to date. They are the first generation in history who have grown [...]

Definition Of Generation Z

Generation Z, also known as Gen Z, iGen, or Centennials, refers to individuals born between 1997 to 2013. This generation is often characterized by their unique relationship with technology, having grown up in an era dominated by smartphones, social media, and digital media. Gen Z are often described as tech-savvy, entrepreneurial, and socially conscious. They [...]

Content from the blog

Safeguarding Your Career: How To Spot Business Insolvency Early

Beware of these warning signs.

How Will Gen Z Reshape Employment Contracts?

Shorter contracts & notice periods.

Transform Your Business’ Outdoor Space: Design Tips For Cafés, Retail, Etc

Gen Z & Millennials love pretty spaces.

Storytelling: Why It Remains Most Effective Tool In Business

What is a storybrand?

One Little-Known Trick I Use To Grow My Etsy Shop Faster

Why I offer discounts on second orders.

Top Online Certifications In Health & Wellness

Obsessed.

Sales Secrets: Controversial Tactics Top Companies Don’t Want You to Know

Dark Patterns.

The Ultimate Checklist For Starting An Online Business

Make sure your idea is actually profitable.

How To Use AI In Digital Marketing: Beyond The Basics

AI is a tool, it doesn’t have a taste.