What Makes A Successful Marketing Campaign
There are a lot of factors that go into a successful marketing campaign:
• Great product
• A message that resonates
• Hyper-targeted audience
So how do you create a marketing plan that ties it all together?
In this blog post, we‘ll cover just that.
Set a S.M.A.R.T business objective
One of the most important components of any successful marketing campaign is having SMART objectives.
S.M.A.R.T stands for (specific, measurable, achievable, relevant, timely) objectives.
These are great because they are actually achievable and realistic considering the state of your business, your capabilities, your target audience, your buyer journey, and your competitors.
Once you know your what, you can move to how.
In other words: Digital marketing strategy will help you to determine channel-specific strategy and how each channel works towards a common goal.
Without a solid plan, it’s virtually impossible to achieve anything meaningful. That’s why it’s so important to take the time to set clear goals and objectives for your marketing efforts.
Determine a channel-specific marketing plan
Picking the right marketing channels and formats is important.
A marketing channel is a place where you publish your content. This can be something you own, like your website or blog, or an external channel like 3rd party publishers, Facebook, Google, Instagram, or YouTube.
90% of Instagram users follow a business account, underscoring the immense potential for businesses to connect with a highly engaged audience on the platform, further emphasizing the significance of a well-defined marketing strategy to make the most of this captive audience.
But it can also be more traditional channels like radio, TV and print.
Print materials like brochures, flyers, and billboards are still effective ways to spread the word about your business. Also, as noted by the Bradford printing company, personalised direct mail is increasingly popular for targeting specific customers and providing them with engaging, high-quality campaigns. Raise your print finishing equipment standards with print embellishment that heightens the senses and engages your customers & you’ll be way ahead of your competitors.
Content formats are how you present your information. These can be written words, audio, videos, infographics, books, quizzes, polls, or public speeches.
For example, video content is great for tutorials, podcasts are well-suited for interviews, and blog posts are perfect for FAQs.
All of these formats have different costs and resource requirements, so you need to understand what you want to publish, why, how it’ll help you achieve your goals, and which marketing channels that content will need to be posted on.
Distribute and promote your campaign
Effective content distribution is important if you want potential customers to find you.
There are a few different ways you can distribute and promote your content:
1. Paid distribution
You can use cost-effective PPC advertising across search engines and social media to drive traffic to your content.
You can also use paid content discovery tools like Taboola and Outbrain to get in front of your target audience on 3rd party websites or buy media on popular websites and forums like Reddit directly.
2. Organic distribution
You can also get in front of your audience for free. You can use your own blog, social media accounts, PR coverage, and email to promote your content.
3. Influencer marketing
The idea of influencer marketing is to focus on marketing directly to key people (journalists, bloggers, experts, authors, celebrities), instead of your buyers.
These authoritative individuals have influence over your target audience, which allows you to reach a much wider audience way quicker.
The idea is that if you take the time to identify and build relationships with those influencers, you can not only boost your visibility but also add a good pinch of credibility to your brand.
I’m a big fan of collaborative content. I believe that great content can’t be produced in silos. The more people are involved in content production, the more promotion touchpoints it will have, and the further the message will travel.
Paying influencers to promote your product can help to get in front of a specific audience. Influencer marketing is modern-day word-of-mouth – a recommendation from a trusted personality is considered a more genuine form of online advertising.
Influencer marketing is a great way to get your message out to a larger audience and create buzz around your products or services. To maximize your return on investment, it’s important to identify the right influencers for your market and work with them to craft an effective campaign.
Start by researching influencers in your industry who already have an established presence and following. Look for people who are respected authorities in their field and whose opinions will be taken seriously by potential customers. Once you’ve identified the best candidates, reach out and pitch them on partnering with you for a specific campaign. Be sure to explain the goals of the campaign and how both parties would benefit from working together.
Set up retargeting advertising campaigns
92% of users do not convert on their first visit to a website.
The great thing is that you can capture those sales by showing your product on other websites your customers are visiting.
This advertising technique is called ‘retargeting’.
You can retarget your website visitors on other websites, social media and email.
You can also set up personalised landing pages for different audiences to help them convert better.
There are several ways to go about implementing retargeting campaigns. One option is to use Google Ads’ remarketing feature, which will track visitors to your website and serve them customized ads as they browse other websites around the web.
Alternatively, you could create dynamic ad campaigns on Facebook that target potential customers based on their activities and interests.
Just remember to be strategic with your retargeting efforts and only serve ads that are relevant to the user.
This will help ensure that you’re not wasting your budget on irrelevant audiences.
Monitor your progress
Measure results and adjust if needed.
Marketing needs to improve your revenue. That’s the bottom line.
Make sure you track key metrics such as website visits, leads, and conversions to get a clear picture of how your campaigns are performing.
Even if you hit your initial goals, it’s important to keep measuring and optimising your campaigns so you can stay ahead of the curve.
Stay up-to-date on the latest trends to remain competitive.
Keep an eye out for new technologies, platforms, and techniques that could help improve your campaigns, as well as any changes in consumer behavior or preferences that might impact your approach.