Why You Should Sell Online: 7 Benefits Of Ecommerce Websites
You don’t have to rent an office, hire a lot of people, or make a huge capital investment to start a business.
Ecommerce (buying and selling online) has become increasingly popular in recent years, as more people have begun shopping online.
There are many advantages to running an eCommerce compared to brick and mortar business
In this article, we will explore the most important benefits of eCommerce, so you can decide if it’s the right business model for you.
1. You reach more people
With an online store, you can reach a wider audience than selling through brick-and-mortar stores alone.
With an online store, businesses can sell to customers anywhere in the world or in the wider area across the country.
Internet is widespread in the developed world, and almost everyone has 24/7 access to it from their pockets.
This means, your brand has the potential to grow exponentially.
So build a high performing e-commerce site for your business to capitalise on that potential.
2. You cut costs
When you don’t have to worry about the high costs of rent, labor, and stock, it’s much easier to make a profit. Having an online shop will reduce your business operating costs, while increasing your profit margins.
Many businesses that start as eCommerce ventures eventually open up physical stores when they grow.
3. You become more convenient for customers
27.6 percent of the world population shops online. That’s every 4th person you see on the streets.
And one of the main reasons people chose to shop online is convenience.
Customers can shop for products at any time of the day or night, without having to leave their homes or offices. This is especially beneficial for those who live in remote areas or who have difficulty getting to physical stores.
4. You attract younger audiences
Gen Z and Millennials are keen online shoppers. By offering your products online, you’ll be seen as a relatable and modern brand among younger audiences.
5. It’s less stressful to run
You don’t have to think of manufacturing, storing, and logistics.
Drop shipping is an eCommerce business model, where a drop shipper forms a business partnership with suppliers, who receive orders from your website, package the products and send directly to customers on your behalf.
So essentially, a drop shipper doesn’t have to deal with logistics – i.e buying and storing bulk stock and shipping products to customers.
Drop shipper primarily adds value through marketing and customer service.
Read more about how dropshipping works.
6. Your stock availability is automated
Unlike brick-and-mortar stock, your online catalog will always be up-to-date.
You can also manually adjust your prices, descriptions, and the availability of products according to your preferences.
7. You can accept more payment options
When you have an online store, there are many more payment options for customers to use, like debit and credit cards, PayPal, but also interest-free installment payments with providers like Klarna and Afterpay.
Ins short, you’ll be able to offer better service for your customers who will be more likely to return.
